Why should we use seo? What is the purpose? The purpose of SEO can be divided into the following categories:
(1) Attract potential customers on search engines to visit your site, learn about and purchase the products they are searching for. Online stores, sales-oriented corporate websites, etc.
(2) Hope to get a lot of traffic from search engines and recommend a certain product to viewers instead of buying it on the spot. Production-oriented brand corporate websites, dating websites, membership model sites, etc.
(3) The image attracts sufficient traffic from search engines to expand the brand's popularity, rather than a specific product. Such as China Mobile, Gome Electrical Appliances, etc.
(4) Rely on search engine traffic and use this traffic as a product to attract advertisers to place ads on the website. Google Ads, Alimama, Baidu Promotion, etc.
(5) Try to let search engines bring a lot of traffic to the website, so that the website's performance indicators will increase and attract investors or acquisitions.
As a new webmaster, if you are learning SEO, beginners often magicalize SEO and do not understand and view SEO correctly. They don’t really understand the basic principles of seo, and even regard seo as a monster with personality and temper. For example, some webmasters will say: Baidu is really rubbish. I was kicked out without participating in the Baidu Advertising Alliance; or ask me Will joining the Baidu Alliance improve the ranking of the website? Or, Google is too cruel and includes all the new sites of other webmasters, but not mine. They think the search engine is a child with a lot of personality. Punish whoever is unhappy. So I really thought about something to please the search engines along this line. Today I will tell you about several important aspects that new webmasters should pay attention to when learning SEO.
1. How to choose a website theme (very important)
Regarding the specific establishment of a website, one must be careful and cautious. The theme of the website will play a vital role in the business model of the website. I remember that Teacher Bashan Yeyu also emphatically mentioned this issue at the last SEO research meeting. I hope novices will remember it.
I have written before about "How to Profit from Website Beauty to Medical Beauty Website", which explained in detail the importance of website theme selection.
Choosing what type of website to make is the first topic, and you need to consider your own strength and the current environment. The audience level of the website theme is closely related to the choice of keywords.
2. Website framework and structure planning (basic of the quality of a website)
From a macro perspective, the website framework is the skeleton of the website. Only a tight skeleton can support the content of the website! From a micro perspective, it is the planning of the website channel columns.
The planning of the column also considers the density and distribution of keywords! The attention to the website framework has been explained in detail in the article "A Rudimentary Understanding of IT after 6 Years of Living in 6 Years" that I wrote before: 1. Programmer's Thoughts 2. Entrepreneur’s perspective 3. User’s perspective
3. Selection of website building programs and content sources
The choice of website program is a troublesome issue, because it involves the entire website. Website program is an essential tool, and good tools can improve productivity. In the article "How to Plan the SEO of a Website", I focused on the SEO details that need to be paid attention to in website program planning, such as static or dynamic-Url planning, equal emphasis on spiders and user UE, and other issues that must be paid attention to during the program development process. . In terms of the source of content, I once submitted an article to Webmaster.com titled "Reasonable Utilization of Two Achilles' heel of SEO to Improve Keyword Rankings". It may be that the content was not in line with the editor's taste and was rejected. In this article, I focus on Explained the key points of using collection to solve content without being K: If you are more capable, you can modify the database content fields yourself and replace related keywords! The more awesome way is to write a local replacement file yourself for batch modification [I use this method]. Furthermore, when choosing the source of suspicion, you can appropriately collect relevant professional blogs from large portals. Generally, the content of blogs is highly original!
4. How to promote effectively and quickly
The problem faced by most websites in China now may be promotion. Even SEO experts don’t have a good method on how to promote it better.
A large number of spam sites are rampant and the search engine industry is affected by many factors. The only truly rapid promotion is event marketing. For a novice webmaster who wants to quickly promote his website, I can only say that he must be creative and spend time when necessary. Point money.
Summary: Becoming an excellent SEOer is 95% online learning, and 5% is the accumulation and summary of practical experience! SEO is a very deep knowledge. I hope everyone can learn it well and use it well.
This article was originally created by Xiaohe Sailor, the webmaster of 941 Online Earning Information. Please indicate when reprinting.