Recently, at the 2009 Google AdSense Partner Day event held by Google in Shanghai, Zhou Wenbiao, Google's Asia-Pacific sales operations director, revealed in an exclusive interview with reporters that from 2005 to 2008, Google's share of revenue from global partners reached 16 billion. US dollars; and in 2008 alone, US$5 billion was shared with Google's global partners, of which Chinese webmasters received an increasing proportion of the revenue.
There are currently a large number of individual webmasters in China, and their profits mainly rely on advertising alliances. As domestic small and medium-sized enterprises strengthen their online promotion, this profit model of advertising alliances not only brings benefits to webmasters, but also becomes a new blue ocean for domestic small and medium-sized enterprises to carry out online promotion. Previously, David Fischer, Google's vice president of global online sales and operations, also said that he was very optimistic about Google's future development trend in China, especially its cooperation with many domestic small and medium-sized enterprise customers.
According to Wang Ying, manager of the online sales and operations department of Google Greater China, as an innovative online marketing method, Google AdSense provides webmasters around the world with a quick and easy way to make money: by displaying on affiliate websites Google ads related to website content can earn revenue from visitors' clicks or views on the ads, that is, converting website traffic into revenue. Since 2005, AdSense has had hundreds of thousands of partners in China, becoming one of the largest online advertising alliances in China.
In addition, Google also attaches great importance to product innovation and localization based on the characteristics of the local market. In response to the different requirements and preferences of Chinese advertisers and webmasters in terms of ad format, size and location, as well as the strong market demand for multimedia and display advertising, Google has launched a series of powerful free tools to make online ad positioning more efficient. Accuracy also makes the production of multimedia advertisements more convenient and faster. Google AdSense launched a growth plan for small and medium-sized partners last year. According to the growth cycle of a website, Google will provide different customized suggestions. Wang Ying said: “AdSense is not only a platform that provides revenue, but also provides solutions on how to better cooperate with Google’s search engine, how to better design your website, and attract more traffic and users. We will act as a consultant to tailor solutions for our partners.” Zhou Wenbiao said that the Google Advertising Alliance will not divide the shares based on the size of the webmaster company, because there is no manual intervention factor in Google’s share ratio mechanism. .