In the Internet age, everything is changing rapidly. The theme that will never change for webmasters in 2009 is: how to make money!
The current situation is that many webmasters rely on various alliances to make money. It is true that good alliances can bring a lot of benefits to webmasters, but if you are not sure and join the wrong alliance, you will not make money. Not to mention, a lot of time and website resources were wasted, and in the end it was all in vain!
As far as the current money-making alliances are concerned, there are only a few recognized by webmasters. Let’s analyze the advantages and disadvantages of several major money-making alliances from several aspects.
The first thing to determine is what are the standards for an excellent money-making alliance.
1. Observe. Before a webmaster determines whether to form an alliance, he must first observe the alliance. From what aspects should he observe it?
Does the alliance have a QQ group? If the alliance has a QQ group, that would be great, because the webmasters who join the alliance will discuss in the subgroup every day whether the alliance is profitable and how much money it can make. After all, no alliance can be built by oneself. QQ group, and then use hundreds of platforms to promote the benefits of your alliance every day. The advantage of joining these QQ groups is that you can learn from the veterans, and opportunities often appear in the chats of the veterans. After all, the veterans are all experienced and know what to do without taking detours.
2. Whether the reputation of the alliance is good or not can be understood from three aspects: online search, entering the alliance website to check the advertising quality, and checking the payment announcement.
First, search the Internet for the information you want to know about the money-making alliance, and see if there is a lot of negative information about the alliance on the Internet. Of course, there are also some malicious attack posts and arrogant posts, but they can be used as a reference standard.
Then you can enter the affiliate website you want to know about and see the quality of the advertising it represents. If the agency's advertising quality is poor, it means the alliance must also be poor. Because relatively high-quality advertisers will also pay attention to their own brand reputation when placing ads, and will not just find junk alliances to place ads.
At the same time, you can also check the advertising alliance's payment announcement to study the alliance's funding status and capital flow to ensure the reliability of income.
Comparison of the pros and cons of main money-making alliances for webmasters in 2009
1. Google Adsence
Advantages: Google has a strong background, and its unit price is relatively high. Compared with other alliances, Google cares more about user experience. For example, Google's keyword bidding ranking on the right is relatively targeted and charges based on clicks. , and unlike Baidu, this ranking is not simply a bid but is determined simultaneously by quality score and bid. It is worth mentioning that because Google itself has a relatively high-end positioning, its users are also relatively high-end. The payment is relatively normal, and in comparison, the deductions are not serious. http://www.google.com/adsense/login/zh_CN/
Disadvantages: Google is not localized enough in China and does not understand the Internet habits of Chinese netizens as well as Baidu, so its promotion coverage is not as wide as Baidu's. Furthermore, the application process is very complicated and the waiting time is relatively long. This is actually because the qualification review of websites is stricter. , so there are many webmasters who abuse Google Adsence because they cannot pass.
2. Baidu Advertising Alliance
Advantages: Baidu's advantage is that it is a Chinese Internet company and claims to understand Chinese people better. However, as the well-deserved leader in the domestic search engine market, Baidu's advertising scope is larger. At the same time, Baidu Alliance's advertising content is highly consistent with the articles on the site, making it easier to generate clicks. Baidu also has relatively strong financial resources. It is the vanguard in China that can compete with Google Adsence. http://union.baidu.com/
Disadvantages: Due to Baidu's dominance in the domestic search market, there are many inhumane aspects that are unwilling to be modified. Many small and medium-sized webmasters complain that their sites are often deleted by Baidu, and Baidu's bidding ranking is disgusting.
3. Alimama Alliance
Advantages: Compared with the first two alliances, Alimama can be regarded as a rising star, but it is also from a well-known family. It has gradually developed with the support of Yahoo and Alibaba. On the Alimama platform, both buyers and sellers can clearly see that Alimama Let buyers (advertisers) and sellers (website owners) easily find each other. At the same time, there are three guarantees, including number of views, duration, number of clicks and other advertising services. There is quite a lot of innovative content, and Alibaba charges commissions through Alipay. Withdraw cash instantly and transfer it instantly, which is very convenient. http://www.aliamama.com/
Disadvantages: Alibaba's unit price is relatively low, and there are volume deductions. Among the three major search engines, facing Google and Baidu, the Alibaba Alliance's share is difficult to grow, and it is far behind.
At the same time, Webgame can not only bring huge income to the community, but also bring more activity and traffic to the community due to the strong interactivity of the online game itself. This is something that the ad network itself cannot do. The "2007-2008 China Web Game Industry Development Report" recently launched by iResearch shows that once 60% of users choose a certain web game, they will continue to play it for more than one year, and another 23.3% of users will continue to play it for more than six months to one year. years.
No matter what kind of alliance, the most important thing is that webmasters should do a good job of observation and understanding in advance, and have a clear understanding of the advantages and disadvantages of several major alliances. After all, no alliance is perfect.