Not long ago, Xu Dadi, general manager of Shanghai Internet Policy Consulting Company, was successfully shortlisted among the top 30 "Top Ten Internet Businesses" in the world in 2009. Unlike most online merchants, Xu Dadi is not directly involved in e-commerce operations. He was shortlisted by providing e-commerce consulting and training services to enterprises. Looking through Xu Dadi's resume, he is "Head of the founding team of Taobao University's corporate consulting system", "Chief consultant of Taobao University and Ali Academy", "Senior lecturer of Taobao University and Ali Academy", "E-commerce consultant for Haier Dell and other enterprises", etc. The title is fresh in my mind.
Xu Dadi was once an executive of well-known domestic companies such as Haier and Shanda. He also once opened an online store on Taobao, but finally chose online business consulting as a breakthrough for entrepreneurship and achieved great success. In just half a year, the Shanghai Internet Strategy Consulting Company he founded has successfully provided e-commerce consulting and in-house training services for traditional enterprises such as Procter & Gamble China, Dell Computer, Haier Group, and dozens of Five Crown sellers. Serves as perennial e-commerce consultant for many companies.
What does Xu Dadi’s success rely on? Of course, the most important factor is Xu Dadi’s own efforts. There is another point that we cannot ignore, which is the impact that Xu Dadi has brought to the rapid development of the entire online shopping industry, including consulting and training. The keen grasp of the needs of the service industry has opened up a "blue ocean" for online entrepreneurship.
my country's online businesses are in a period of rapid growth, especially under the current special economic situation. Many companies have chosen to use e-commerce as the main way to transform and use the Internet to open up the domestic sales market. According to the China Online Business Survival Report released not long ago by the China Electronic Commerce Association, the number of online businesses in my country has exceeded 20 million, most of which have less than 100 employees, and more than half of the companies are manufacturing companies. More and more companies and individuals are entering the online business industry, especially traditional companies that are opening up online sales channels. The lack of relevant online sales management knowledge and sales talents has become a bottleneck restricting their development.
Many companies only know that e-commerce is a development direction, but they have only a limited understanding of how to use e-commerce to reengineer corporate business processes, how to adapt to online shopping culture to carry out online marketing, etc. This urgently requires professional online business consultation. training services to solve their problems. This means that the rapid development of online shopping has given rise to the development of new service industries including consulting and training. Xu Dadi noticed this important development trend, entered this field relatively early, and achieved great success.
Not only the online business consulting and training industries discovered by Xu Dadi, the online shopping industry has also directly stimulated the development of a series of surrounding service industries including logistics, capital flow, entrepreneurial parks, technology companies, etc. The rise of these "internet tertiary industries" has further improved the growth environment for domestic online businesses and supported their development. At the same time, we have also noticed that the domestic online business service industry has just started, and the competition is not too fierce. It is a "blue ocean" for online entrepreneurship.