Network affiliate promotion matches highly relevant promotional information based on website content, and shares the resulting click share with the website owner. Whether in the FAQ of the alliance system or in daily communication emails with website owners, we often mention some proper nouns. This optimization article will explain these terms to facilitate communication between website owners and us.
Terms related to alliance products:
Topic description: It can display text and multimedia promotion information, and netizens can click on it to form billable clicks. The theme description contains a total of 28 sizes, and the title, description, display URL, border color, and background color can be modified.
Topic link: The phrase related to the web page content is displayed for the first time. After the netizen clicks on the phrase, the promotion information related to the phrase is displayed on the new page. After the netizen clicks, a billable click is formed.
Text promotion information: The vast majority of promotional information is text material. Text material promotion information contains four parts: title, description, display URL and promotion information logo (promotion information of certain sizes does not display URL). Extra long text materials will be truncated to ensure normal display of promotional information within the limited size.
Multimedia promotion information: Some promotional information materials are pictures or flash, which we generally call multimedia promotion information. In addition to multimedia materials, multimedia promotion information also contains a translucent promotion information logo to clearly mark the promotion information and avoid blocking the original materials.
Promotional information logo: The promotional information logo of the online alliance promotion consists of bear paws and "Baidu Promotion".
After clicking, the introduction page of "Baidu Promotion" (http://cpro.baidu.com) will be opened in a new page. Through this page, promoters can log in to Baidu Promotion and website owners can log in to Baidu Alliance.
Promotional information code: Javascript code placed on a web page that can request advertisements. When the website owner logs into Baidu Alliance, he can get the promotion information code on the "My Account" - "Your Advertising Code" page. Place this code on a webpage to request promotions.
Billing name: The label of the billing unit. When dividing accounts, we will allocate click sharing in units of billing names. The billing name is a string ending with "cpr".
Billing name URL: Only if the website where you place promotional information is bound to your billing name can you place the promotional information code on that site. The bound URL is called the billing URL.
Website owners can add billing URLs on the "My Account" - "Get Code" page.
Nouns related to delivery effects:
Retrieval volume: The promotional information is viewed once by a netizen, and we record one retrieval. Search volume is an important indicator of website value. Websites with higher search volume have higher traffic and higher site value.
Invalid search: The banned billing name requested promotion information, and we returned public welfare information. After such information is clicked by netizens, the number of clicks cannot be recorded. Such a search is called an invalid search.
Promotional information appearing in invalid searches is marked with a specific logo.
Number of clicks: The number of times that promotional information that can be billed normally is clicked by netizens.
Click-through rate: The formula is expressed as: click-through rate = number of clicks/retrieval volume. Click-through rate reflects the effectiveness of advertising. The click-through rate depends on the location of the promotional information on the web page and the relevance of the promotional information to the web page content.
Revenue per thousand impressions: The income brought to the webmaster when the promotional information is viewed 1,000 times by netizens.
Revenue: The click share provided to the webmaster.
Terms related to delivery optimization tools:
Channel: A label that identifies a specific promotional message. Specific promotional information can be located in different website channels, different pages of the same channel, and different locations on the same page. Setting up channels can accurately locate any promotional information. Channels are divided into two types: URL channels and custom channels.
URL channel: A tag that identifies promotional information on a specific URL. By setting up URL channels, you can track the delivery effect of promotional information on any URL.
Custom channels: Promotional information labels defined by users according to their own needs. Users can define channels for promotional information in different channels, different locations, different sizes, etc. according to their own requirements.
Cooperative and competitive filtering: If website owners want to block certain promotional information, they can use "cooperative and competitive filtering" to block it. The location of "Cooperative Competition Filtering" is "My Account" - "Product Settings" - "Network Alliance Promotion Cooperative Competition Filtering".