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I originally thought that this news came from the navy. The manufacturers of the new version have increased their investment in purchasing the new version. I am really unfamiliar with the main hero of Dawn. I have never even heard of the name of this game. It is a very niche moba game. If not Chinese players are so big that they probably won’t survive.
This game has had absolutely no information value in the past few years. It has been running smoothly with no purchases. The official Weibo community has less than 20,000 fans. The announcement information has only single-digit comments. But now the server crashes and there are 1,000 or 2,000 comments, and dozens of them have been clicked one by one. The results are all real people.
Basically, they are all players who ran to Honor of Kings. The reason is also simple. It is simply because of the matching mechanism, or hero adjustment, and skin harvesting. They gave up on Honor of Kings. Then, the excellent skin quality of Dawn Hero and the many benefits for new players attracted the players who recently retired from the game. , causing the official server to be unable to support it.
The loss of players in Honor of Kings has been a normal phenomenon in the past few seasons. In LoL mobile games, complaints about new players playing auxiliary and going to the mid lane are all daily posts. Ping An Jing also used skins to compare with King of Kings to attract the inflow of new players. This wave of Shuguang is direct Ranked ninth on the overall app download list, the official is really making money.
Basically, in the past few days when King of Glory Yaoyao released the supreme skin to harvest players' leeks, the download volume of Dawn of Heroes soared, and so many King of Kings quit the game. I saw that it was mainly promoted by female players on Weibo, and Douyin video traffic Qualitative change, the main focus is the same as the previous Heianjing, which is the comparison of skin quality.
I downloaded and played Dawn of Heroes. In fact, the heroes feel average, not as good as King of Kings. Newcomers in the rankings default to human-machine, so I can’t tell what the environment is like. However, this game has a very core attraction, which is that the skin is beautiful and cheap.
What is different from other MOBAs is that skin heroes are given to newcomers. Suguang gives away skin heroes. According to the quality of the king, epics, legends and various limited activities are given directly. There are 19 heroes online, and 15 skins are available in 3 days.
And the price of skins has directly caused a dimensionality reduction blow to other mobas. An epic skin is priced at 18 yuan with a discount of 6 yuan, and it is also beautiful. The money you spend on Honor of Kings Supreme can already buy a dozen skins in Dawn of Heroes. I think this is Dawn. This wave can attract the core players who have retired from Honor of Kings.
It can be regarded as an alternative consumption downgrade. Honor of Kings now offers 20 legendary skins in half a year and one supreme skin in three months. This is an increase in player consumption without significant improvement in quality. It is normal for players to feel that they cannot accept quitting the game to play other cheap games. , with moba pricing being similar, Sugon does seem special.
What is different from the Japanese style of Heianjing and the European and American style of LoL mobile games is that the characters of Dawn Heroes are still Chinese heroes. The style is different from that of King. It should be regarded as a modern Chinese style, which has attracted the favor of many female players.
I remember that Ping An Jing also attracted a lot of King players during the Guan Feifei period when the quality of King skins plummeted. As a result, Ping An Jing took in heartbroken players every day. The actual behavior was comparable to fraud. For example, a skin of Yaodao cost 2,000 yuan, and the color change continued for 2,000 yuan. NetEase It’s even worse than Tencent, otherwise Pinganjing wouldn’t be as popular as it is now.
Dawn of Heroes hopes to catch up with this wave of traffic. The players attracted by this wave are basically female players who love beautiful skins and patriotic style. If Dawn of Heroes maintains the quality and price of the skins, it will have no problem stabilizing this wave of new players.