agatamac lp segurosaude

Agata Mac | Landing Page

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Developed by Djament Comunicação | Marcelo Diament in August 2018

Version: 0.0.1 | see website | view repository

// Presentation

Project developed to attract customers for the insurance company Agata Mac Saúde through ads on GoogleAds aimed at companies seeking to reduce health insurance costs for their employees.

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// Project Contextualization

Objective:

Landing page for GoogleAds ads to capture leads (B2B).

Assumptions:

• Easy quote request -- Short form with few required fields -- Call to Action (CTA) located in the first fold
• Dynamic and objective navigation -- Single Page with minimal interaction -- Short, readable and direct texts
• Responsive Design/Layout -- Media queries for mobile devices, mobile landscape , tablets and desktop -- Content adapted for different resolutions
• Application of good SEO practices -- Structured Data (Schema.org - ld/json) -- Meta Data -- OpenGraph (Meta OG)

Desirable:

• Good accessibility -- Readable fonts -- Images with alt attribute set
• Communicate business identity -- Writing -- Use of colors -- Elements in accordance with institutional website
• Expose greater differentiation (personal service) -- Human figure and diversity through the choice of image -- Shipping confirmation using contact and company name -- Option to choose how you want to receive the return

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// Technology

The project makes use of basic technologies, aiming for better code performance

Languages

• HTML5
• CSS3
• PHP7

External Resources

• PHPMailer 5.2
• BootStrap 4.1.3 (CSS/Js)
• JQuery 3.3.1
• Google Fonts (Anton/Raleway/Marcellus/Poiret One)
• Font Awesome (Check Square/Phone/Whatsapp/Envelope/[Globe])
• Google Analytics

File Organization

Links to files on GitHub.

Folder	File
/	SOURCE
/	health-insurance-for-company.php
/	message-sent.php
/	README.md
/assets	- ASSET
assets/class	-- PHPMAILER
assets/class	class.phpmailer.php
assets/class	smtp.phpmailer.php
/assets/css	-- CSS
/assets/css	style.css
/assets/css	style.min.css
/assets/img	-- IMAGES
/assets/img/common	--- GENERAL IMAGES
/assets/img/common	bg.png
/assets/img/common	logo.png
/assets/img/common	top.jpg
/assets/img/seguradoras	--- INSURANCE IMAGES
/assets/img/seguradoras	allianz.jpg
/assets/img/seguradoras	amil.jpg
/assets/img/seguradoras	bradesco.png
/assets/img/seguradoras	notredame.png
/assets/img/seguradoras	onehealth.jpg
/assets/img/seguradoras	portoseguro.jpg
/assets/img/seguradoras	sompo.png
/assets/img/seguradoras	sulamerica.jpg

Suggestions, questions and comments are welcome, send an email or comment here!