1. Change in delegation attitude
• World of Warcraft series manager John Hight revealed in an interview with IGN that Blizzard has an open stance on licensing the "Warcraft" IP to third parties, but it does not accept it unconditionally, but seeks cooperation with extremely suitable conditions.
2. Choose carefully with high standards
• Hight emphasized that they welcome partners who deeply understand the essence of "World of Warcraft" and can come up with unique ideas. The key is that their aesthetics and expression must be consistent with Blizzard's philosophy.
3. Potential cooperation ideas
• If they find a partner who is good at expanding into different game types, they think it would be an ideal combination. Blizzard looks forward to broadening the IP's audience through cooperation while maintaining brand consistency.
4. Considerations of fan groups
• Despite his desire to expand his reach, Hight recognizes that the loyalty of his current fans is an important factor. He hopes to introduce new elements while trying to avoid causing dissatisfaction among the existing fan base.
In general, Blizzard has a cautious and strategic approach to licensing the "World of Warcraft" IP, and tends to look for cooperation opportunities that respect and add value to the brand.