YouTube is a very famous foreign video live broadcast website. Users from various countries on this website can post videos and live broadcast. So what should you do if you want to make money through YouTube? Let’s take a look.
YouTube's goal is to balance the needs of viewers, advertisers, and creators on the YouTube platform.
Advertisers who want to insert ads must pay, of course, and billing is based on clicks or views.
The revenue generated from this part is divided between the YouTube platform and the creators. The current ratio is 55% for the creators and 45% for the platform. Just like the benefits generated by applications in Apple’s App Store, they will be distributed to APP owners. Like Apple, the same principle, but the proportions are different.
The higher the quality of your video, the more people will watch the advertisement, and of course the more advertising revenue you will receive. It’s easy to understand, right?
A concept often seen when talking about YouTube is called Revenue Per Thousand Views, or more commonly known as CPM (Cost Per Mille), but CPM generally refers to the money paid by advertisers, but the money paid by advertisers must still be spent on Between the platform and the creators, all YouTube now collectively calls the creator's unit price per thousand revenue RPM (Revenue Per Mille), and it will also be called RPM in the future.
CPM: The cost-per-thousand-impressions (CPM) metric represents the amount advertisers spend to display ads on YouTube.
(In layman’s terms, it’s the price per customer that an advertiser will spend per thousand impressions if they want to insert an ad.)
RPM: The Revenue Per Thousand Impressions (RPM) metric represents how much money you earn from 1,000 video views.