Wuhan brand website construction report: A website with high ROI is made like this:
There are more than 1,000 ways to improve the return on investment of a website. The most important thing is to start with the website itself. The website is a platform that visitors directly face. Whether it is professional or practical, it will have the greatest impact on the visitor's purchase. Behavior.
1. Website construction
A, high-level website
What is a high-level website? High-level is equivalent to low-level. Let’s first take a look at what a low-level website looks like:
1. The website opening speed is not generally slow.
2. View it in different browsers, just like a transforming King Kong.
3. As soon as the website is opened, the pictures flying all over the sky are like withered leaves in the autumn wind.
4. The colorful colors just don’t let you see what you want to see.
5. I saw a particularly useful piece of information on a website, and I was about to copy it for later use, but the website prompted "Copyright, no copying allowed."
6. I want to see a picture of a certain product, but I can’t see it clearly.
7. I want to leave a message on the website and express my opinions, but I can't find the contact information.
8. When registering as a member, I finally filled out all the information on one page, but when I submitted it, I was prompted with the message "Username already exists." When I returned to the page, all the information had to be filled in again.
The above points are common problems of many websites. Improve them one by one and transform your website into a high-level website.
B. A novel website design
It mainly refers to breaking the format, layout, and color of conventional websites, and designing a unique website according to the actual needs of customers, so that visitors can easily identify their website and be impressed by this novel design. Browse every corner of the website with a happy mood. When you see the items you like, just put them in the shopping cart...
Of course, this may be an ideal state. Visitors cannot make purchases just because they see a beautiful website. They also need to consider more factors such as safety, price, logistics, etc. Each factor affects whether a visitor will buy, so the website can only Only by working hard on every aspect can you truly win the hearts of your visitors.
2. Targeted and accurate promotion methods
There is one word that matters when doing anything nowadays, and that is "accuracy". Accurate positioning of your own website, accurate promotion, marketing, there are so many ways to promote your website, but not all of them are suitable for your own website. We must combine it with your own website. Target groups should choose more suitable, accurate, and high-conversion promotion and marketing methods.
Which promotion methods can be accepted by the target group of a website? Are they easily moved by television or online advertising? These are all things we need to study carefully. Instead of fishing like in the past, if the net is big enough, the fish will be enough. , it is possible to catch the fish you want, but now it is only by finding the sea area and water level where the target fish school is located that you can successfully catch the fish you want.
3. The usefulness of the website
To put it simply, the website is not only usable, but also easy to use, making it simple and convenient for consumers to read content, fill in information, find things, and buy items on the website.
4. Website content writing
The writing of website content must be attractive enough to impress consumers and make them realize the value of a certain product or service to them. We must capture the psychology of consumers. Whatever consumers want to know, we will go there. What to write, in addition to providing valuable information to consumers, more importantly, we must be able to hypnotize users through words and induce users to make purchases!
In order to save trouble, many websites directly copy the product introductions of their peers, which has no appeal to users, and search engines will ignore the existence of such websites. Therefore, writing content carefully and skillfully will not only be favored by search engines, but also create real profits.
5. Actively encourage visitor interaction
Only by communicating with visitors can we know their thoughts and needs. Without real data, trying to communicate with customers online can greatly increase the chance of product sales. When choosing a communication method with visitors, the website should try to meet their diverse needs. needs to facilitate more visitors to interact with the website.
Interaction is not just online chat and consultation, such as encouraging users to subscribe to e-magazines, posting personal thoughts and experiences in forums, leaving online messages, and participating in website surveys. They are all interactive methods. As website managers, we must think about how to make users more interactive. When visitors participate, is it a reward point, an online lottery, or a shopping discount?
6. Tracking and Analysis
Regularly analyze various data on the website. Real data is more convincing than our fantasy. Through the data, we can easily see which promotion methods are more effective, which content visitors are more interested in, which products are more favored by visitors, etc. After clarifying these, we can make effective adjustments to the website and build a website with a high return rate.