First of all, before you read this article, I want to make it clear that this article is not the so-called secret of success, or that I talk about how to succeed and how to make money as a winner. I am a failure, not as a person, but as a website. Although it is a failure for the time being, there are still many experiences and lessons worth sharing. The purpose of writing this article is also to hope that future webmasters can learn from my experience and lessons. I hope you will not waste your time on what I have gone through. On the way, you can move towards success faster.
I used to be considered an old webmaster. I still remember when I first started building a website, it was still an era when text messages were making crazy money on the Internet. At that time, it was normal to make tens of thousands of yuan a month. If several webmasters are chatting together and you say that you make thousands of dollars a month, then basically don't speak, as others will laugh at you. That's just the way it is. I think many webmasters who have come here have a deep understanding of this. At that time, money on the Internet was not money at all in the minds of many webmasters, but just a number. Because the amount was so huge, they couldn’t believe their eyes until they received it. They couldn’t believe that one day, suddenly, a The virtual network will bring you such huge income. But the Internet is so magical. It created many myths of getting rich overnight in that era. Many of today’s internet trendsetters, emerging internet companies and enterprises probably got their start through the internet bubble at that time.
I was also a webmaster in that era. When I talk about the word webmaster, I really shed tears in my stomach. Those past events seemed like yesterday, and suddenly I found myself old. I actually spent most of my young years sitting in front of the computer or sleeping in bed. Family ties, friendships, and even one's own love were wasted. . . At that time, every day was about checking traffic, updating, promoting, making alliances, collecting money, and then discussing with some webmasters on QQ how to use the website to make more money. Money can never be earned, but time cannot be retained no matter how much money you have. Some missed things cannot be exchanged for money. I think many webmasters will have similar experiences to me. So much time has passed, and when I think of the madness at that time, I still can't calm down for a long time. After the Internet economic bubble, the Internet was depressed for a period of time, and I also had a relatively stable career through connections. Gradually leaving the virtual world of the Internet.
Until one day, through QQ, I learned that the Internet was gradually becoming formal and that building a website could be developed as a long-term career. I have also reached the age where I want to have a career. I don't want to live my life in such a mediocre way. So, I returned to my old business, started thinking and planning again, and started a website. This time, I did it as my own career. So be very cautious and careful. Through observation, I found that QQ Space-related websites are very popular, with fast traffic and high conversion rates, so I made a website with QQ Space code. That is the current 420QQ space. This website started in July 2007. Very early. I remember that at that time, several websites that are now ranked on the first page of the QQ space code were my QQ friends, and we often communicated together. Including QQ Magazine, XK77, QQ22 and other websites with huge traffic nowadays. We are almost all on the same starting line. But the development of things is incredible. I have been working on my site for half a year, and the traffic has reached 4500 IP. PR has also reached 3. When I thought everything was going well, suddenly one day, I found out that Baidu had K-listed me. Only the homepage was left, and not long after, the PR was updated and dropped to 1. I'm very depressed. But I never thought about the website template, and I was really irresponsible at that time. It was just a rough check, and I naively thought that if I continued to update, it would turn around. This update has continued for more than half a year. The traffic has been declining. I can responsibly say that I am not afraid of your jokes. My current traffic is only 200 IP. hehe. It’s funny to say that a website that has been in operation for more than 2 years only has so little IP.
Some time ago, I felt that the website could not continue like this. The cost of the server alone was 200 per month. Since I spent this money, I should work hard to do a good job so that it can have a good future. This is something that every webmaster who loves his or her website should strive to do. So I looked very carefully, almost line by line, at the source code of the top-ranked websites, and checked their backlinks, external links, and friend links. I also chatted and communicated with some more formal SEO website technicians. Preliminarily, I think there are probably three points: 1: The advertising code invested in the website must be checked carefully. The codes provided by many advertising companies now are a new type of redirection virus code. If you find a dangerous warning under the URL when searching your site on GOOGLE, then your site is in danger. 2: Large-scale website revision. 3: Label replacement.
Let me talk about my thoughts and learning these days. Although many webmasters may think that what I said is superficial, I think that I can tell you what I know and understand. It is a contribution. At least it is much more generous than those stingy people who think they have some SEO skills and know some promotion methods but hide them without telling them.
1: The revision of the website is a very important move that requires mature thinking and operation. It is best not to have a lot of changes in layout arrangement, tag type, and style framework. Otherwise, search engines will search your site as a new site. The consequence of that is that the website will be demoted for at least three months.
2: Be careful when placing advertisements on your website. As long as there is traffic on the Internet today, it is very simple to make money. Advertising alliances are also very diverse. And there are some illegal advertisers. They are very formal in the early stages of the alliance. Once they gather a large amount of traffic, they will add redirect links in the advertising code inadvertently. It is relatively invisible and difficult to detect. Please check it carefully when applying. .
3: The TITLE tag of the website is changed. This is the most serious problem I know and understand so far. Changing the TITLE tag will have devastating consequences for your website. No webmaster should change it at will unless absolutely necessary and absolutely certain. Once it is changed, it will undoubtedly be a new issue for search engines. Come here and start over again. I have suffered such a loss. And it hasn't recovered yet. You can view my earliest website template and TITLE tag through the web snapshot of Baidu (site: www.420qq.cn).
4: The alt tag code of the image. Well known. The current Baidu image search results in traffic that is very effective and highly authentic. Many webmasters who make picture websites get huge amounts of traffic through alt tags every day. Therefore, you must pay attention to the style of alt tags, not too many key words, and not too many punctuation marks. For example, my previous style was a non-mainstream signature picture: My New Life_www.420qq.cn. And I have been doing this for half a year, but the effect is that the traffic from search engines is less than 20 per day. This result is almost unacceptable to me. Later I learned that a more formal and effective writing method should be the non-mainstream signature picture_My New Life or simply the non-mainstream signature picture_www.420qq.cn. I believe many webmasters who do SEO should understand.
5: Original. When it comes to this word, many webmasters have a deep understanding of it. Every website that attracts search engines must have content worth recommending. Of course, originality is the top priority. What is originality? It means something that is not available on the Internet. Or just use some pseudo-original techniques and software to modify the article to achieve the original purpose. So how can we make original articles? I think this is a bit more tricky. Just like my site, although it is very common, and it is a very high-density, very competitive QQ space code-related website, but it is in two I can guarantee that most of the updated content on my website from months ago to now is original. If you don’t believe me, you can go to my website to check my QQ space message code, QQ space templates, QQ space materials and other columns. I believe you. There will be discoveries.
I have been working as a website for so long, and this is the first time I have taken so many detours. I write all these down. First, I hope that no more website owners will follow my old path and waste so much valuable time and precious energy. Second, I also hope that by writing this article, I can get to know more webmaster friends and discuss it together. If you read this article and think there is something wrong, or if you have any questions that you would like to discuss with me, you are welcome to add me on QQ to communicate with us.