At the beginning of the year, I heard that Baidu would launch the Phoenix Nest Project. The number of traditional bidding websites on the left side will be reduced from the previous maximum of 10 to a maximum of 3 websites. I was secretly happy at that time, because at that time, my blog was naturally ranked first for keywords such as "online promotion" and "website promotion". Because of the bidding ranking, it could only appear on the second page of Baidu. , but it also received a lot of traffic. If Baidu launches Fengchao, my website will occupy the 4th position on the first page, so the traffic will be greatly increased.
Later, I don’t know why, but since Baidu mentioned that the top 10 natural ranking websites appeared on the first page after the bidding ranking, my blog and several top-ranking websites at that time were dropped to the second page. That is to say, the natural ranking has dropped to 10 or later. So now that Baidu Fengchao is launched, there will not be a big change in traffic for my blog.
It was also at night last night that I learned that Baidu had launched Fengchao. I tried multiple keyword searches and found that there were indeed up to three advertising websites on the left side. But today, when I searched for words such as "online promotion" and "air tickets", I found that there were as many as 10 more. I don't know if it is because it is still in the testing period and I have come back to the past. Now let’s talk about today’s topic, the launch of Baidu Phoenix Nest, and what impact it will have on the current website.
1: Traditional large websites benefit the most
If there is no bidding ranking, which keywords of the website are most likely to be ranked first. Undoubtedly, it must be portals such as Sina and Sohu, or vertical portals such as Zhongguancun Online and Paopao.com. There are fewer bidding sites on the left, and these big sites are the first to benefit. Especially some words with a strong commercial nature, such as IT and digital related words. Although the natural rankings of these words are all ranked first by traditional major sites, due to the bidding ranking, these major sites have not been able to share much traffic from Baidu before. The emergence of Fengchao has reduced the number of bidding sites on the left, so the traditional large sites are the biggest beneficiaries.
2: The SEO market is larger and competition is fierce
With fewer ads on the left, competition for advertising positions has become more intense given the limited space. At this time, it is not possible to buy a good ranking with money, or no one is willing to spend so much money. In this way, many websites that used to focus on SEM may start to consider starting with SEO for natural ranking. Therefore, the SEO pie will be bigger, the competition will be more intense, and the capabilities of SEO practitioners will be getting higher and higher.
Three: Keyword ranking is more difficult, the UEO era is coming
From last night to now, many friends around me have reported that the website has been blocked by Baidu. The specific reason is unknown. Fortunately, several of my small sites are included normally in Baidu. After Fengchao is launched, there will be more websites doing SEO. In order to prevent malicious optimization of some websites, Baidu will pay more attention to this area for the sake of user experience, and the keyword ranking algorithm will be more scientific and humane.
So now when doing SEO, it is no longer just about buying external links, but also through internal optimization. Both Google and Baidu have been emphasizing that website content with a good user experience is pushed to users. If the website you build is only for search engines to see, not for people to see, no matter how many external links you do, or how much page optimization you do, it will be useless. So now there is a new term "UEO", which means user experience optimization. In fact, it means content is king.
Now, if a website wants to get a good ranking in search engines, it must first provide a good user experience and think about whether its website content can meet user needs. Instead of just going to a random junk website just for a keyword ranking. For example, in order to create popular keywords such as "Tudou" and "Youku", many websites deliberately built a small movie site named "Youku" and "Tudou", and then created a large number of external links to make the keywords the top few. . Now if you enter these keywords again, you will basically not see these copycat websites on the first two pages.
And my go9go link platform, when it was first launched, was demoted by Google and Baidu, and the keywords were not visible on the first few pages. But I didn’t add any external links because of this. I wanted to rely on external links to improve my ranking again. Instead, focus on making good content and making go9go a website that is actually helpful to users. Now the website's weight has been restored. If you search for "Friendly Link Platform" on Baidu and Google, you can see go9go in a prominent position. The traffic from Baidu and Google has also increased a lot.
Therefore, it is recommended here that websites that want to do SEO should first do a good job in internal strength and user experience, and then consider SEO. Only when UEO and traditional SEO methods are operated at the same time, will there be a chance to obtain a good keyword ranking.