As a webmaster, when you update website content every day, what do you pay attention to when handling titles? I think you must have your own opinions. Today we will talk about the importance of handling titles.
1. The problem of multiple articles with the same title
The problem of the same words in the title refers to the fact that certain words in the title of the content you update are the same. For example, when I update my website fljsq.cn, I always add the words "old webmaster" in front of the article title. My original intention is to optimize the word "old webmaster". It turned out that it had only been a few days since I updated the website. I had this idea only from the 1st. So far, only 20 articles have been updated with the word "old webmaster" in them. That is to say, today, Baidu directly downgraded the website, the homepage site is no longer in the first place, and the snapshot has been rolled back to the 26th. When you update the content in the future, you must not overlap too many keywords, otherwise the direct consequence will be a reduction in authority.
2. The same keyword appears twice in the title
If you are still building a new website, you must pay attention not to have the same keyword appear twice in the title of the website content. To give you an example, my previous website qhcyy.com had more than 2,600 pages included in Baidu within ten days of its launch. I just wanted to overlap the keyword "composition" and add it in front of the title of each article. The word "composition" appears in the name of the website later. As a result, once I changed it, Baidu got out of hand and cleared all the included volumes within four hours. When I started to reduce the number of inclusions in Baidu in the first hour, I changed it back, but Baidu didn't agree with it. After four hours of the same day, Baidu directly returned to 0. This is a very regretful thing. Everyone must pay attention to it when building a website in the future. Overlapping keywords is equivalent to finding death for your own website.
3. Unusual punctuation marks appear in the title
If when you update the content of your website, there are some unusual punctuation marks in the title, it is best to change them, otherwise the content you update will basically not be included by major search engines. If you have time, you can look at the article titles of famous websites and see how they name and use punctuation marks, and you will know a lot. If you don’t believe it, you can do some related tests.
4. Title word count issue
If you want the major search engines to include more of your site's content, when you add website content, it is best to make the title longer and not too short. This is the title of my site Luzhuqq Expression Station luzhuqq.cn. The updated emoticon title is too short. Baidu always collects very few of it, but Google collects a lot. If your site is to be included in Baidu, it is best to have a longer title, preferably more than ten words.