90% of webmaster friends who often work on websites have encountered the same concept of "revision". There are very few websites that have not been revised, as many as a dozen times, and as few as three or five times. The author is here In the process of building a website, I have also revised it many times. Up to now, revision seems to be the most common thing, but it is also a very important thing. So is it necessary to revise the website? I say it is necessary. The reason why I say so is as follows:
1. The color of the website is not good-looking and does not suit the needs of users. The revision follows the trend and allows users to like the website through color matching, so it is necessary for us to revise it.
2. The operation direction of the website has changed. The original direction and content are no longer suitable and must be revised. For example, our original website operation direction was to provide relevant knowledge, but now what we need is to provide information services to users. For example, our website www.skmgy.com was mainly developed in the early stage to promote knowledge about vasculitis, but now we need to answer more questions from users, so we have revised it and added many columns to interact with users.
3. Improve user experience, which is what we often call UI design. With the development of search engines, websites with good user experience will be favored by more search engines.
4. In order to have a good ranking for the keywords of the website, start doing search engine optimization. It is inevitable to revise the code, structure path, etc. in the face of search engines. This mainly refers to some corporate websites. There are of course other reasons.
In the process of many revisions, we found that: currently, many customers do not have a deep understanding of the value of the website before building the website. Even now, many people only build websites for decoration, just like our commonly used business cards, there is a so-called online business card. That's all, so a considerable number of corporate websites are in name only and cannot really bring practical and visible benefits to the enterprise. If you ask the person in charge of the company what kind of website they need, you will definitely get an answer like this. They need a website that can generate the greatest benefits? And what are the benefits here? For example, if a company wants to establish an online store to sell its own products, the company will establish Promotional stations are designed to enhance corporate image and expand brand influence. To achieve these goals, a common goal is to establish the premise of introducing visitors, attracting visitors, retaining visitors, and even letting visitors promote us. But in fact, does the website meet your needs after it is built?
The designer of the website believes that the website construction concept is for the purpose of user experience and website marketing, so it is necessary to revise the website. During the revision process, we should pay attention to: in order to establish a website that pays equal attention to corporate image and marketing, refer to the suggestions of customers, and communicate with ourselves Through consultation with some customers, we find that the customer needs to reposition the visual style of the website. At the same time, the customer will also provide you with valuable website content organization, website optimization and other suggestions, so it can help you make full use of the website and strive for greater benefits.
Whatever the reason, a revision is necessary. Every website has been running for a certain period of time or at a certain stage. If it is not revised, it will feel abnormal. Stable things will make people think that you can't keep up with the trend. Not to mention that we know the big website portals, such as NetEase and the women's portal Aili. Okay, the last thing I want to say is that in order to make our website more practical, please proceed. Website revamp.