After Fengchao went online in December, the webmasters were in great shock. A large part of the home page that had been criticized for being hairless disappeared. However, the impact of my website was all positive. The situation was great and has been stable until now. It probably won’t fall off, so now I’m sharing my personal experience.
Let’s take a website I optimized, Qianyi Carbon Crystal Floor Heating ( http://www.suntherm.net ), as a case study. Carbon crystal floor heating is a new industry with great development prospects. This is also the motivation for me to join this industry. Let me talk about my site. This site was launched in early November. It was included within 24 hours after it was launched. After 2 weeks of optimization, "Carbon Crystal Floor Heating" and "Carbon Crystal" were ranked in the top five of Baidu and Google, and their rankings increased. I'm quite worried about it being so fast, because in the past, several of my sites were ranked high but soon fell out of the rankings. My goal was to improve the rankings in two months, so a lot of resources have not been used yet. I didn't relax just because I was ranked higher, but just moved step by step and repeated my job every day: update. After Fengchao came out, a competitor's ranking squeezed in front of me, and disappeared within 24 hours. Although my ranking changed slightly, it was not significant. It fluctuated between plus and minus, with almost no change. any adverse effects. The other competitors who bought the Baidu promotion in Fengchao Hou Carbon Crystal Floor Heating disappeared. I was so happy at the time. Finally, I didn’t have to pile up ten promotions in front of me. I didn’t expect that they would be released again a few days later. Now that I think about it, they should be my competitors. We didn't know how to use the Phoenix Nest at that time.
Optimization strategies for websites
1. Start with external connection detection and remove some website links that often cannot be opened. I removed some links from snapshots that are too slow to update and have little relevance to this site. As a result, my website has no external links, haha.
2. When making external links, try to diversify the keywords, for example: although we are making the word "carbon crystal floor heating". We can use "carbon crystal" and "floor heating floor" as the words to link to the other party.
3. To adjust the keyword density, I directly removed the keywords from the homepage. Now what everyone sees is a big flash and pictures. You may have questions. Isn’t this the industry of self-implantation? In fact, it is wrong. If you don’t try it, how will you know that it won’t work? In fact, I wrote all the keywords in the description, and also wrote the keywords in the alt of the picture. .
4. Optimize internal links and expand mutual links between internal pages. One page links to more than a dozen related pages.
5. Prepare soft articles about carbon crystal floor heating, and post them randomly on websites related to floor heating.
6. The website is updated every day, ensuring that Baidu snapshots are taken within a week. In fact, there are not many updates every day, only three articles. Even these three articles are copied. I am lazy and rarely make modifications, as long as I update them.
7. Provide money to organize activities with SouFun.com, and organize two activities on SouFun.com every month. SouFun.com internal staff also promoted our website when they posted to us.
Now we have basically laid the foundation for our leading position in the Carbon Crystal Floor Heating network. Finally, I am waiting for the weekly small updates. What I most want to see is that when searching for Carbon Crystal Floor Heating, five contents about my company will appear on the Baidu homepage. I'm a newbie, thank you for taking care of me.