Every novice will have a learning process, and they will always make some mistakes during the learning process. In order to help everyone avoid detours, Zhu Lin is here to introduce to you the mistakes that SEO novices often make. I hope it will be useful to everyone.
First of all, we have to count keyword stuffing. This is a mistake that novices often make. So what is keyword stuffing? I think it’s hard to say this. Zhu Lin believes that there should be no more than two words in the title, such as my blog, website promotion, website optimization, and Zhu Lin’s website promotion technology blog. That's enough, I think if it goes any longer something will happen. Don’t accumulate keywords in the article. I’ve said before that keyword density is 2% to 8%, so don’t include keywords in every sentence.
Second: The website has a collection function.
Everyone may like the collection function, because it is convenient and fast, and search engines will also include it, but why is it said to be bad? The reason is very simple. Search engines like the new and hate the old. Besides, they will not make the search results the same. Especially Baidu, which talks about customer experience every day, then it will not ignore it. Why does it still include it? Because it is Machine code? Once the search engines think that your website is a collection site, they will slowly remove you. Slowly because they want to give you a chance to correct it, you must pay attention at this time. In addition, the weight of collection stations is not too high, of course there are exceptions.
Third: The website code is long and messy
Spiders read website content through code. If your website code is too long, it will be difficult for spiders to know what to focus on and may even cut off the spider's crawling, which will affect the inclusion of your website. If it is too messy and non-standard, spiders will also If you can't read it, the result will be the same.
Fourth: Titles are frequently changed
I think this problem is a common mistake for novices. Every time a spider comes to crawl, the result will be different. The spider does not know what your website is about. It will definitely think that you are cheating and will kill you. So once we determine the title and the search engine has crawled it, we must not change it. I said it is temporary. Of course, when it is stable, we can change it appropriately, but we cannot replace it all. We have to take our time.
Fifth: Wrong keyword selection
A good keyword will bring you a lot of traffic, so what is a good keyword? I think there are several criteria: large search volume, low competition, and close relationship with your website.
Sixth: A lot of flash and js
Flash and JS search engines do not recognize it for the time being. If your website has a lot of these things, it will not be included well. Some people say what if it is a flash website. We should at least put the title, keywords, and description on the homepage. Put some text, and also put some text in the content area, so that it will be included.
Seventh: Spam links and penalized links.
Nowadays, many people like to use forum spammers, advertisements, yellow pages mass posting, etc. to bring in a large number of links in a short period of time, which is not good because you don’t know which ones are useful, and the links have been punished. In fact, it doesn’t have to be too right, good quality is better than anything else.
Eighth: Put it on the same server as the cheating website
Before buying space, you must check whether any websites on this server have been K, and how the websites under the same IP are included. We can check through these websites: http://whois.webhosting.info/ and http: //www.myipneighbors.com/ . If you find something wrong, you can’t buy it no matter how cheap it is.
Ninth: Don’t rush to exchange friendly links
Many new sites exchange a large number of links when they first come up. I can’t say that this method is not good, but don’t be so impatient. In fact, a few good links are enough. The first thing we do is internal links, and then we look at external links. Don’t be impatient. , just add a few a week.
Tenth: Purchase link
I don't agree with this method very much, because once there is no link, the impact on you will be fatal. You can buy it for a long time, but for some novices who only want to learn, there is no need.
I hope these ten points will be helpful to everyone. Don’t be too impatient when building a website. Can’t you eat hot tofu if you are impatient? We must proceed step by step and have a normal mentality. I have always emphasized that content is king and we must care about customer experience. Do SEO in moderation, don’t overdo it, moderation is best. This is my advice to everyone. I hope you will give me more opinions. The first address of this article: Zhu Lin’s website promotion technology blog-http://www.wangzhantuiguang.net (please indicate when reprinting)