Talent networks are divided into three categories according to their size: small talent networks, medium talent networks, and large talent networks. Let’s talk about it based on my experience as a talent network.
Small talent network
Generally, a small talent network is a person with a technical background who builds a small website, or someone with a sales background. They spend some money to find someone to build a talent website casually, and then collect positions on major talent websites. The more company information there is, the more information they have about the company. The more keywords there are, the more traffic will come if they are included by search engines. If they are not included, you will die. However, the keywords of websites such as Talent Network are very special. They are usually from XX company or XX enterprise. Such keywords except Outside of Qilai's original website, there are few other places where such keywords appear, so keyword optimization is relatively simple. The simplest way is to collect as much recruitment company information and job information as possible. The traffic is there, and so is the advertising revenue. To put it simply, it is to exchange traffic for income and make money through affiliate advertising.
Medium Talent Network
It is usually a team composed of sales elites and technical elites from large talent websites. They have been in this industry and have an eye for the future of this industry. Unfortunately, this industry is full of wolves and it is not so easy. The main business model of this type of website is similar to that of headhunting. On the surface, it is a talent website, but in fact it is a cheap It is a headhunting service company, because it is sandwiched between the talent network and the headhunting company. It not only provides customers with the same services as the talent network, but also does more than the talent network. It must proactively provide corporate customers with talent selection services. Also the charges are cheaper than larger ones. Otherwise, companies will go to large talent websites, because medium-sized talent websites are always not as famous as large ones, and their resume data and advertising effects are relatively poor.
To sum it up: it is to exchange services for income.
Large talent website
They have developed a lot in China and have a certain scale. Their main sales method is telemarketing. They have a customer management system customized for the company's internal operating procedures. They have certain processes and standards for customer development and management. There is a clear division of labor and various functional departments within the company: marketing department, sales department, administrative department, technical department, etc.
The Marketing Department is responsible for marketing and publicity.
The sales department is responsible for target customer sales and customer development.
The Administration Department is responsible for the company's internal management, including recruitment, training, salary and benefit management, etc.
The technical department is responsible for the maintenance of the talent website, development of new functions, daily management, etc.
Basically, the profit-making methods of large-scale talent networks are similar. They all have a very large sales team and use crowd tactics to attract orders from enterprises. Because of the special nature of the service, basically the number of orders placed will equal the profit. The salesperson's commission is very high, but the basic salary is very low, like insurance. This model motivates salespeople to work hard to take orders. As long as you rely on the reputation accumulated through more reading and the effects of marketing publicity to attract customers.
Welcome everyone to communicate with me and make suggestions for my several small sites, Jianhu Talent Network, Da