Under the influence of the global economic crisis in 2008, our country's economy has also been severely impacted. The global economic recession slowed down in 2009, but the impact of the long-term economic crisis has not yet escaped. However, the global economy is recovering. It is predicted that the global economy will rapidly warm up in 2010, and the domestic economy will also return to a faster development rate. The resumption of development plans of enterprises and the rebound in efficiency will significantly alleviate the layoffs. Accordingly, traditional industries have begun to recruit a large number of talents again, and the increase in demand for talents will be an important indicator of economic recovery.
The prosperity of the online talent recruitment market is closely related to the economic development of traditional industries. The quality of the economic situation affects the operating efficiency of the talent recruitment network. When the economic situation is good, the demand for talents is large, and companies have frequent recruitment activities, the traffic of the talent recruitment network will increase. When the economic situation is poor, the demand for talents is small, and companies If there are relatively few job search activities for recruiting talents, the traffic of the talent recruitment website will decrease. Naturally, the market share will also increase or decrease depending on the amount of traffic. The current economic situation is getting better, and online talent recruitment pages are poised to rebound. Data is the best proof. The "China Online Recruitment Market Monitoring Report for the Second Quarter of 2009" released by iResearch Consulting in October showed that the revenue of the online recruitment market in the second quarter of 2009 was 275 million yuan, an increase of 9.6% from the previous quarter. %. And 6.11 million - this is the total number of graduates in the country in 2009! 24 million - the total number of unemployed people in our country... Faced with the current situation of difficulty in finding employment, the government has introduced a series of policies to "expand domestic demand and promote employment", the Ministry of Education said Ren Xumei revealed that the Ministry of Education will support and carry out various forms of online recruitment activities to strengthen employment guidance services for graduates.
Nowadays, the Internet is in a special period when the country is cracking down on illegal pornographic information. Due to some policy reasons, various Internet websites have been more or less affected. However, the talent recruitment industry will ignite with the overall recovery of the traditional economy in this "cold winter" of the Internet. However, in theory, the talent recruitment industry will rebound quickly. But after all, the competition within the industry is fierce. The previous price war but the lack of service has caused serious internal injuries to many small and medium-sized recruitment websites. It is not so easy to get out of trouble quickly or increase profitability.
According to the financial report released by the parent company of traditional online recruitment giant Zhaopin Recruitment, from July 1, 2008 to June 30, 2009, Zhaopin Recruitment lost approximately 150 million yuan. Years of consecutive losses have also caused internal turmoil within Zhaopin Recruitment, and senior management has continued to struggle. replacement. The other two companies, 51job and China Talent Network, are also happy and the other is sad. China Talent Network has also never been able to get out of the quagmire of losses. Although 51job's business has also been affected by the economic crisis, it has relied on its own strength and accumulation. With the capital advantage, there has been a good phenomenon of both gross profit margin and net profit rebounding. Overall, the online talent recruitment industry seems to be stuck in a quagmire of losses. The decline of recruitment websites is not the situation of one or two websites, but the current situation of the entire industry. If you want to get out of trouble, you can't just rely on the economic situation. You also need to integrate and optimize talent recruitment websites from within to improve competitiveness.
For now, the online talent recruitment industry is in a trend of segmentation. The three traditional recruitment giants, 51job, Zhaopin, and China Talent Network, occupy a major share of the market share of comprehensive recruitment websites. Not only that, these big brothers in the traditional Internet talent recruitment industry have also begun to plan the blueprint for the local recruitment market, trying to gain more market share by setting up branch websites in various provinces and cities or automatically jumping to the corresponding city recruitment information based on the user's IP. Under the trend of segmentation, small and medium-sized talent websites should follow the trend of vertical segmentation, focus on local industry segmentation, and gradually expand from point to area, so that they can quickly gain a foothold.
Under the trend of segmentation, in addition to providing basic services, talent recruitment websites provide job seekers with more and more valuable recruitment information and establish complete information release channels for recruitment companies. It will be the decision to pay more attention to the improvement and improvement of website user experience, launch more user-friendly products in response to market demand, establish the most convenient and smooth bridge between job seekers and recruiters, and bring users a new, efficient and convenient recruitment and job hunting experience. The key to the success or failure of small and medium-sized talent recruitment websites.
In fact, recruitment websites are like Taobao. Companies are like sellers and job seekers are like buyers. Online stores and products are like job postings posted by companies. Taobao needs to establish a convenient and smooth transaction bridge between buyers and sellers, and talent websites must also build a bridge between job seekers and recruiting companies. The Taobao website has a comprehensive and convenient sales and shopping experience through a complete online store system and My Taobao, and has established a safe and efficient payment process using Alipay as a tool. The user experience can be said to be the ultimate. Talent recruitment websites can also learn from Taobao's experience and establish a convenient and smooth talent system so that both companies and job seekers can feel the convenience of website services and experience the high efficiency of job recruitment. Therefore, a good talent website system can bring excellent user experience to the website, and coupled with the correct operation strategy of the operator, it can quickly improve the competitiveness and user stickiness of the website.
Previously, the author investigated the talent systems of several small and medium-sized talent recruitment websites and found that several of them are relatively well-operated, have a certain reputation in the local area and industry, and have accumulated a certain number of users and are developing steadily. Several of them use the Jiayuan Talent System. The Jiayuan Talent System ( http://www.finereason.com ) is a talent website developed based on ASP+MSSQL launched by Shanghai Jiazhi Network Technology Development Co., Ltd. in 2004. After 5 years of development, the program has been upgraded to version 6.02. It has 20,000 talent website users and is divided into free, standard, professional, enterprise, luxury and other series versions. It provides a comprehensive talent website for the government, enterprises, and employment agency industries. Integrated solutions for construction, management and operation. From the release of ASP version 1.0 in 2004 to now, according to incomplete statistics, there are more than 20,000 users of the Jiayuan Talent System, with nearly a thousand VIP customers. The more successfully operated websites include: China Beauty Talent Network ( www.138job.com ) , China Pharmaceutical Talent Network ( www.job11.com ), Zhoushan Human Resources Network ( www.abler.cn ), Suqian Talent Network ( www.sqrcw.com ) and other well-known domestic professional talent websites. According to the needs of the talent website, Jiayuan Talent System has released 7.0, which has more comprehensive functions and further enhanced user experience functions. By next year's World Expo, it will release a PHP version of the talent system, bringing users more choices and a better user experience. Users can go directly to its demo address to learn about its many features.
What's even more gratifying is that the biggest feature of Jiayuan Talent System is its open source code, which can be re-developed based on the source code of the talent website. It can make the website user-centered, customized according to website needs, and help talent recruitment websites improve their user experience as much as possible. According to websites that use the system, Jiayuan Talent System's comprehensive after-sales service is also the main reason why they choose it. If they encounter any problems during use, Jiayuan Talent System will enthusiastically help solve it. We can predict that as long as small and medium-sized talent websites carefully explore the recruitment market, segment regional markets, seize user needs, and use an excellent website system, they will definitely be able to increase their market share.