On September 11, the 2024 Service Trade Fair’s special press conference on cultural tourism services was held in Beijing. The cultural tourism service special topic of the 2024 Service Trade Fair is with the theme of "Technology empowers new cultural tourism, creativity leads new life". The exhibition area is about 11,700 square meters, including the cultural tourism exhibition areas of Hall 9, Hall 10, Hall 1 and some Outdoor exhibition area. A large number of cultural integration projects and rich digital experiences are a major feature of this cultural tourism service theme, including AIGC application scenarios, the "Three-Body: Expedition" VR interactive game, and multiple digital immersive exhibition items. The tourism intelligent agent integrating "food, accommodation, transportation, travel, shopping and entertainment" will be launched at the tourism exhibition for the first time. In addition, this year’s cultural tourism service topic also focuses on the “central axis” and launches more than ten “central axis” related exhibition items and special activities.
Various digital technologies come into play
At the press conference, Huo Zhijing, deputy director of the Propaganda Department of the Beijing Municipal Party Committee, introduced that this cultural tourism service topic has three highlights, the first of which is "new scenarios, new applications, and new productive forces empowering the high-quality development of the cultural industry."
Huo Zhijing said that in the first half of this year, the city's cultural enterprises achieved operating income of 1.04348 billion yuan, a year-on-year increase of 7.9%; of which cultural new format enterprises achieved operating income of 742.52 billion yuan, a year-on-year increase of 12.4%, accounting for more than 70% of the city's cultural enterprises' operating income. .
The high-quality development of Beijing's cultural industry has given rise to rich scenarios and diverse applications. A major feature of this year’s cultural tourism service theme is the large number of cultural integration projects and rich digital experiences, including the use of AIGC, VR, MR and other digital technologies.
At the Beijing Cultural Industry Development Achievements Exhibition, the Propaganda Department of the Municipal Party Committee and Heigong jointly created the "The Most Beautiful Great Wall" exhibition item, using 4K drones to capture real scenes, combined with digital movie-level special effects technology and several giant high-definition screens, to bring a new experience to the audience scene.
Generative artificial intelligence is also one of the most revolutionary technologies currently available. In the culture and technology living room, the audience can see the latest application scenarios of AIGC - Kuaishou's "Mountains and Seas: Chopping Waves - AI Generated Video", Migu's "AI Words into Songs", Baidu's "Thousand Sail Model" and Xiaomi Duo’s “Ruiwen Large Model”.
It is worth mentioning that the newly released MR mixed reality all-in-one machine PICO 4 Ultra and the VR interactive game "Three-Body Expedition" will be unveiled at a large exhibition for the first time. Users can instantly be immersed in the original depiction of "The Three-Body Problem" "Three-Body Game", experience famous scenes such as three flying stars, three-day volley and giant moon, and truly experience the immersive game.
In addition, this year's cultural tourism service topics also include the "Condensing Time and Gathering Treasures" immersive digital cultural relic display device of the Water Clock, and the "XR Virtual Image Museum" created by the China Film Museum and General Instek Technology Company, etc.
A series of “cultural tourism + technology” experience projects
In terms of tourism exhibitions, Liu Bin, member of the Party Leadership Group and Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, introduced that Internet and technology companies such as Baidu Group, Zhongguancun Science City City Brain, Xinyi Technology, and Qunar.com will participate in the tourism exhibitions to bring a variety of experiences to the audience. A series of "cultural tourism + technology" experience projects.
Among them, Baidu Group will launch a travel intelligence that integrates "food, housing, transportation, travel, shopping, and entertainment", Qunar.com will launch a "privately customized version" online and offline AI travel planning platform, and Xinyi Technology will display Digital scenes and intelligent applications of AR cockpit on the central axis.
Liu Bin mentioned that during the Service Trade Fair, the Beijing Municipal Bureau of Culture and Tourism and Baidu Group will jointly hold the launch ceremony of the "Cultural Tourism Beijing" intelligent body. In the future, citizens and tourists can use this intelligent agent to obtain cultural and tourism information on the "Cultural Tourism Beijing" WeChat official account and Baidu search, and enjoy smart services.
At the launch ceremony, the Beijing Municipal Bureau of Culture and Tourism and Baidu Group will also launch the "Baidu Search·Wenxin Intelligent Innovation Competition", inviting enterprises, universities, scientific research institutions, project teams and individuals across the country to create a It can provide citizens and tourists with more personalized, professional, intelligent and convenient intelligence.
More than 10 related exhibitions and activities
Recently, “Beijing’s Central Axis—A Masterpiece of China’s Ideal Capital Order” was successfully included in the World Heritage List.
In this cultural tourism service topic, the Central Axis, the Great Wall, the Grand Canal, etc. have become important display contents. Huo Zhijing introduced that the exhibition area will focus on displaying the historical status, cultural connotation and heritage application process of the central axis, with a total of more than ten related exhibition items and special activities.
Specifically, from Whale World Technology’s “Beijing’s Spine, Towering Central Axis” to Gehua Media Group’s “Data Travel Central Axis·Vientiane Map of the Capital”, to Xinyi Technology’s “VR Cockpit Crossing Beijing’s Central Axis”, etc. , many interactive exhibitions lead the audience to immersively experience the beauty of the central axis. Exhibitions such as viewing the Great Wall through VR experience and AIGC-generated creative videos on the Grand Canal theme also showed the audience the magnificent scenery of the Great Wall and the Grand Canal.
As traditional Chinese architecture becomes popular, visitors can also enjoy many digital exhibitions related to traditional architecture in the cultural and tourism service topic. For example, Whale World Technology used the central axis architectural elements as the basis and the "five spines and six beasts" on the eaves of ancient buildings as the design blueprint for secondary creation to create the immersive interactive experience digital IP of the Whale World·Like a Dream series "Guardian Saint" . The "Sky and Jade Universe" immersive Chinese caisson digital art exhibition uses digital means to show the ever-changing caissons in ancient Chinese buildings, bringing the audience the ultimate aesthetic experience.
In addition, more than 1,200 cultural and creative products from 46 key cultural and museum units and high-quality cultural enterprises in Beijing, and more than 400 cultural and creative products from 11 municipal parks and garden museums will also provide audiences with rich cultural experiences.