The choice of keywords is very important for a website. Choosing keywords is also our biggest headache. If the positioning is wrong, the website will not achieve the expected results. There are also many optimization tools on the Internet, including It's very useful. As for what it is, I won't go into too much detail. There are many online and the effect is pretty good. I choose keywords based on tools and personal analysis. I think words that are not overused and are popular are the best.
1. When selecting keywords, I pay more attention to thinking about the problem from the perspective of the viewer.
We should always think of ourselves as a browser, think about the problem from the perspective of the browser, and see how they are used to searching. Maybe it will inspire you and help you find a good keyword.
2. Keyword selection analysis
For example, for my blog, although I chose website promotion and website optimization, I knew their competition, so I added Zhu Lin’s website promotion technology blog, because the competition of the name Zhu Lin is also very high, so I hope to use Zhu Lin The website promotes the word to bring me some traffic, because I will work hard to promote the word, and I want to bring some traffic by promoting the word technology.
3. Expansion of keywords
For example. I will expand my keyword website promotion, such as: website promotion cases, website promotion methods, website promotion techniques, etc. Relatively speaking, the competition will be smaller.
4. Identify keywords
Clarify the keywords. For example, for my website Harbin virtual and real design, the keywords are Harbin website design, Harbin website production, and Harbin website construction. I will further clarify that the keywords can be brought to the company, so that many customers are likely to want to build a website. Search for any company, so our competitiveness is much higher than theirs.
5. Corporate brand, you must use your company
If you are a big brand, then you must use the company name, such as Samsung, Lenovo, etc. There are many people searching for these names on the Internet, so you must not let it go.
6. The geographical location must be added
Let’s take my Harbin virtual and real website design as an example. If Harbin is not included, it will be very difficult to be ranked first. It will be much easier if the region is added.
7. Don’t use a single keyword
Multi-word phrases are more useful than single words. It is difficult for search engines to search for relevant results for a single term because such search terms will produce too many results, and searchers will not browse hundreds of result pages. A user searching for e-commerce software solutions for an auction site would not just search for software
Finally, I hope you will be careful when choosing keywords. If you choose the wrong keyword, don't change it for the time being. You must wait until it is stable before choosing, so as to give search engines a sense of trust.