37 outstanding experts in the search engine optimization industry from abroad participated in the voting to comment on the important factors that affect Google rankings. This selection is very valuable. Although not all of the more than 200 Google ranking factors are listed, they are included in the Google ranking algorithm. 90%-95% of the important ingredients are already included.
Category total score
Website quality: 39.9
External links: 31.5
Keywords: 29.7
Page quality: 21.8
What can you tell from this statistics? When the website ranking is not improving, which part is not done well?
Factors that benefit Google rankings
Ranking score classification details
1 4.9 Use of keywords on website TITLE
2 4.4 External links Anchor text of external links
3 4.4 Website quality Popularity and breadth of external links of the website
4 4.1 Website quality domain name age (calculated from the time it is indexed by search engines)
5 4 Page Quality Website Internal Link Structure
6 3.9 Website quality The correlation between the external link page content and keywords of the website
7 3.9 Website Quality Website Link Popularity in Topic-related Website Groups
8 3.7 Application of keywords in web content
9 3.6 External links Link popularity of the external link page itself
10 3.5 Website quality The rate at which new external links are generated by the website
11 3.5 Page Quality Quality and Relevance of Export Links
12 3.5 External links Thematic nature of external link pages
13 3.5 External links Link popularity of external link pages in website communities with related topics
14 3.4 Correlation between keyword page content and keywords (semantic analysis)
15 3.4 Page Quality Page Age
16 3.3 Use of keywords in H1 tags
17 3.2 Website quality and number of included websites
18 3.2 Age of external links Links
19 3.1 Website quality The correlation between the keywords queried by users and the website theme (to prevent Google bombing)
20 3.1 Text surrounding external links
21 3 Keywords The use of keywords in website domain names
22 3 Page Quality The quality of page content
23 2.8 Use of keywords in page URLs
24 2.8 The use of keywords in Headline tags such as H2 and H3
25 2.8 Structural hierarchy of page quality website
26 2.8 Website Quality User Behavior
27 2.8 External links Link popularity of external link pages under the same domain name
28 2.6 Keyword optimization of keyword images
29 2.6 Website quality Google’s manual weighting
30 2.6 The particularity of website quality domain names (.edu.gov, etc.)
31 2.5 Rate of website quality new page generation
32 2.5 External links Creation and update time of external links
33 2.5 External links The particularity of external link website domain names
34 2.4 External links PR value of external link websites
35 2 Keywords Use of keywords in Meta Description
36 2 Website Quality Number of times users search the website
37 1.9 Number of occurrences of "/" symbol in page quality URL
38 1.8 Page Quality Spelling and Grammar Correctness
39 1.4 Whether the page quality HTML code has passed W3C certification
40 1.3 Website quality Whether the website has passed the certification of Google Webmaster Central
41 1.2 The use of keywords in Meta Keywords