Since local residents and people working outside are very interested in learning about new local policy changes, a local portal came into being as a way to deliver information to local netizens and friends working outside. Many people now say that personal local portals will not develop well, but with the development of the Internet in China, online media, as the fourth emerging media, will definitely have a good future. In reality, there are countless examples that can prove that personal websites It is possible to successfully shift to corporate operations. Next, I will share with you my experience in operating the top ten local portal websites.
1. Are government agency websites our competitors?
In various places, there will be local portal sites established by telecommunications, newspapers, etc. But these websites will not affect us because these websites are purely government in nature, these websites represent "official", and the main content of these websites is news content. On the other hand, if all government agency websites can be built quickly, wouldn't it solve the problem of information sources? Therefore, we should borrow their resources to integrate all aspects of information from various government departments into one On the platform, netizens only need to log in to our website to learn all aspects of information, and in this way, our identity can not only represent the government but also the common people. But before reprinting information from government agency websites, it’s best to talk to them first. They generally won’t refuse, because our website serves as a window for government information, and they are generally very welcoming.
2. It doesn’t matter whether the domain name of the website matches the name of the website.
As long as the content of the website is authentic and the user experience is high, your visitors will remember your domain name and remember it firmly. Therefore, it does not matter whether the domain name of the website matches the name of the website. The top priority is to provide good information and serve users well.
3. How local portals make money
1. Brand value
Build a local online media brand and rent out channels with commercial value, such as tourism, shopping malls, etc. At the same time, make full use of the brand's influence to enter peripheral industries, such as computers, mobile phones, weddings, photography, etc. However, it is most difficult to make money in the early stages of a website, especially when local merchants do not know much about the Internet. Therefore, the method we need to adopt is to try first and then pay.
2. Advertising and classified information
This is a very common way to make money. Real estate and decoration have always been two big cakes.
4. Be a website for the common people and a window for government information
Local portals are a special type of website. First, they have small coverage, and second, they have few content sources. A portal website must be supported by the people and supported by the government. Both are indispensable. Therefore, the positioning of local portals should be "a website for the people and a window for government information." At the same time, if a website is valuable to netizens, it will also have popularity and stickiness. The conversion rate of such traffic is very high, and you can earn good income no matter what you do.
5. News publishing and reprinting permission issues
This news publishing and reprinting license is part of the legalized operation of the local portal website, which is of great help to the website. First, with the news publishing and reprinting permission, we are qualified to publish and reprint all local news; second, our news is authoritative. Without this permission, the website is likely to be blocked for news at any time. Because our country's regulatory measures for the Internet have been gradually improved, the registration requirements for websites will become higher and higher, especially websites with news content, so no matter what website you do, you must do your best to legalize it. We are not building a website for fun, but building a business. Therefore, if our website wants to develop in the long term, it must be able to withstand policy risks. The Internet turmoil during this period just reflects how fragile the ability of Chinese webmasters to resist policy risks is.
6. Offline promotion methods
1. Organize some activities in conjunction with local special festivals
2. When merchants hold events, we can provide online reporting support to promote each other.
3. Organize netizen gatherings
7. To what extent are local portals suitable for transformation into corporate operations?
When your IP is above 8,000, your website requires a lot of information to update and review, and you have a very good reputation in the local area, you should start to consider moving to corporate operations.
8. Do local portal websites need to consider SEO?
I don’t think there is any need to consider SEO, because what we need is effective and highly sticky traffic. Although it is beneficial for a website to conduct SEO that properly matches the content of the website, such SEO often does not bring a lot of traffic, so only some popular keywords can be set, but these keywords have nothing to do with the content and positioning of the website, so On the contrary, it will cause netizens to feel disgusted with the website, which will be detrimental to the long-term development of the website. Therefore, do not choose sesame seeds and lose watermelon for the sake of SEO.
9. People who don’t understand technology or don’t know technology are often the most successful people.
For a website to be successful, technology is not the most important thing. Technology is just to better meet user needs and give users a better experience, but how to operate it is the top priority. We should pay attention to how the website can provide the services and content users need, how the website can be more user-friendly, how the website can be profitable, and how the website can gain everyone's reputation!
10. The mentality of being a local portal webmaster
We will encounter many problems during the operation process. These problems must be solved by ourselves, relying on the influence of the website, and more importantly, the sensitivity of the webmaster to the policy. Don’t give up easily when building a website. You should think about why my website was shut down? Then adjust your thinking to deal with it and try to prevent this from happening. As a local portal webmaster, you must have a good mentality and adjust your mentality at any time. Building a website requires persistence. Only by making good content and relying on word-of-mouth can the development of the website be promoted.
The article was originally created by the webmaster of Happy Online Earning Forum (wz.kl6d.cn)! Please indicate the source for reprinting!