As one of the important means of website promotion, exchanging friendly links is one of the frequently applied means. However, in actual operation, we found that many webmasters’ principles of exchanging friendly links are somewhat backward and paranoid. Here is a brief discussion for reference.
Generally, when most webmasters exchange friendly links, they will say something like this: PR value required = **, and search engines will include it normally. It can be seen that PR value is the main requirement indicator for these people to exchange friendly links. In fact, regardless of the authenticity of the PR value of many current websites, even if it is a real PR, it cannot fully represent the quality of the website. At present, there are actually a large number of high-traffic and high-weight sites whose PR in Google is not high. Of course, the weight referred to here mainly refers to the weight of Baidu, because the current actual situation is that more than 90% of webmasters who rely on search for traffic have their main traffic source from Baidu, and the traffic from Google is often only 1/n of Baidu’s. , Therefore, using PR value as the main reference indicator is obviously inappropriate in the current market. In my opinion, a site with normal Baidu inclusion, new snapshot date, and high Baidu keyword ranking is the site I like to exchange links with. Therefore, I think to judge whether a website is worth exchanging links, we should mainly consider the following aspects:
1. Whether the inclusion in Baidu and Google is normal.
2. Are Baidu’s “included yesterday”, “included in the past week” and “included in the past month” normal?
3. Whether Baidu snapshot history and latest snapshot date are recent enough
4. Check the site’s keyword ranking on Baidu
5. Is the PR value high (for Google)?
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