"The people are the foundation of the country, and the foundation is strong and the country is at peace!" This sentence comes from "Song of the Five Sons" written more than 2,000 years ago. At the beginning, Dayu passed the throne to Qi, and Qi passed the throne to Taikang. Taikang only wanted to enjoy peace and happiness, ignored the government affairs, indulged in wine and sex, never returned from hunting for a hundred days, lost his morality and lost his people, and there were widespread complaints. There was a prince in a poor country, Queen Yi, who saw that the people had reached the point of intolerance, so he abolished Taikang. Taikang's mother and several younger brothers gathered together to recall the admonitions of the emperor Yu the Great, and then composed the "Five Sons Song": "The emperor has instructions, the people can approach, but cannot leave. The people are the foundation of the country, and the foundation is solid and the country is peaceful." "It means that my grandfather Dayu has long warned that we can only treat the people with respect and not neglect. The people are the foundation of the country. Only when the people live and work in peace and contentment can the country be peaceful.
This is true for the country, and so is the website!
Looking at many failed websites, in the early stage of building the website, they tried their best to serve members and customers and accumulated a lot of resources. However, many managers gradually became self-inflated when the resources expanded massively. They took advantage of these resources and adopted some undesirable methods. Although they temporarily made a lot of money to obtain profits, they also caused dissatisfaction and loss of members and customers, which ultimately harmed their own interests.
If a website wants to continue to develop, it must place the indicator of "member experience" in an important position. Before doing anything, you must first think about how members will feel. What is member experience? "Member experience" is the website The impact of activities, services, systems, processes, experiences, charges, etc. on member psychology. If this impact is positive, it means that the website has done something right; if these actions have a negative impact on most members If it affects people's livelihood, please pay attention. Website decision-makers need to reflect immediately and make timely adjustments to find more reasonable ways to appease people's livelihood, so as not to deviate from the direction of website development!
I remember that when I worked in a talent network a few years ago, the best inspiration given to me by the boss was two points, one is "empathy" and the other is "inspection". "Putting yourself in someone else's shoes" is easy to understand. It means that before executing a planned action, website managers and staff must switch to the role of "member or customer" and think about whether the upcoming action is in the interests of the member or customer. And habits, if they are not consistent, adjust them immediately. The old saying goes, "Precautions will make things happen; failure to do so will cause them to fail!" This is the truth. The second point of "checking" is the routine inspection of website operations. Every employee of the company must participate in the inspection. They carefully and quickly check the channels or pages under their jurisdiction as soon as they come to work every day. This cycle will be repeated once a week. After a few weeks, All employees are well aware of all functional operations and details of this website. If any problems are found, they will be reported and solved immediately. There will be no problem that a certain page cannot be opened for two weeks and no one will care about it. There will also be no cases where members open the website and continue to do so. There will be errors when logging in, and there will be no joke that when customers call customer service, they hear that the phone is in arrears and has been shut down. A similar joke once appeared when I called the customer service number of a well-known bank in China, haha! If the website has a "checking" mechanism, these problems can be discovered and solved as early as possible, instead of waiting until members and customers have a poor experience. solve!
All in all, a website that pays attention to member experience will definitely not be bad! It is still the ancient saying about governing the country and bringing peace to the country:
The people are the foundation of the country, and the foundation is solid and the country is in peace!
Author: Nine Heavens Ronin