The potential huge consumption power of more and more Internet users is the driving force for the development of electronic magazines. According to the 20th Statistical Report on Internet Development in China released by the China Internet Network Information Center (CNNIC), as of June 30, 2007, the total number of Internet users in my country has reached 162 million, and is still growing at a rate of 100 people per minute. With. Electronic magazines based on the Internet are based on such rich market resources, and their development prospects cannot be underestimated.
one. Introduction to electronic magazines
Electronic magazines are products of the information age that integrate text, pictures, flash animations, audio, videos, games and even 3D special effects. It not only inherits the rich content of traditional media, but also integrates the advantages of online media such as flexible performance, strong interactivity, low cost, and fast dissemination speed. It is developing with the momentum of replacing traditional magazines.
two. Market environment analysis
2.1 The policy environment is relatively loose and there is little administrative intervention. Because it does not involve news content, digital publications do not involve issue numbers and are more open in terms of content and copyright.
2.2 With the development of the Internet in China, electronic magazines have developed into the third generation, which is now the multimedia magazine. Its form of expression is also similar to that of traditional magazines and is completely developed based on the characteristics of online multimedia and the habits of online audiences.
2.3 Nowadays, the network is being laid more and more widely, and airports, hotels, and public places can easily access the Internet; the price of laptop computers is getting lower and lower, and their applications are becoming more and more common. Due to the convenience of terminals and lines, it is extremely convenient to access the Internet, forming a barrier-free distribution channel. In this way, electronic magazines will eventually become more popular and convenient, showing a trend of online magazines.
three. Characteristics of electronic magazines
3.1 Expression form
The original rich and exciting content is packaged with multimedia information technology such as flash animation, audio, video, 3D special effects, etc. The expression is free and flexible, and the rich reading environment gives people a strong sensory experience.
3.2 Production and distribution costs
Electronic magazines do not involve printing and use the Internet as a communication medium, saving a large amount of printing and distribution costs. The reading method of electronic magazines is completely voluntary, which avoids the embarrassment of traditional promotional materials that spend huge amounts of money to print and deliver to readers without being read.
3.3 Release speed
Using the Internet as a medium, it can be read by readers as soon as possible, ensuring the timeliness of Xunxin. And the online reading function is now perfect, readers don’t even need to download, they can just open the browser to read online.
3.4 Circulation volume
It has reached agreements with dozens of large domestic electronic magazine distribution platforms such as Sina, NetEase, MSN, zcom, and Through vigorous promotion through a series of measures such as strength, at the same cost, the circulation volume can be tens of thousands times higher than that of paper media.
3.5 Distribution method
At present, e-magazines are mainly downloaded and subscribed through specialized P2P platforms. The characteristic of P2P is that the more people download, the faster the download speed, making the file distribution cost close to zero. An electronic magazine with tens of thousands of words and hundreds of pictures takes up only tens of megabytes of space after being generated. Readers can easily click to read it online, or download it for collection in a few minutes.
Four. feasibility analysis
4.1 Purpose of publication
If you choose to publish it exclusively and only open it to members, it will enrich the content of the website without losing a privilege enjoyed by members, which reflects the distinguished status of being a member of our company.
If we choose large-scale and all-round promotion, many readers will link to the website through the magazine, and their love for the electronic magazine will be converted into attention for the website. The electronic journal can become an effective promotion tool for our website.
4.1.2
Utilizing the flexibility, interactivity and appeal of the e-magazine to readers, the journal can become an effective means of delivering information to members. Information on various recent activities can be delivered to members in this way as soon as possible. Some columns of the journal can be solicited from members, such as travel notes, and even the cover characters can use photos provided by members, travel friends, etc., which fully reflects the interactivity of the electronic magazine, mobilizes the enthusiasm of members, and promotes the participation of all people.
4.2 Reader feedback and market research
Electronic journals can be used for market research. Many companies spend a large amount of money on product market research every year to ensure an unbeatable position in the competition. And often low-cost surveys such as questionnaires placed on websites are rarely taken up by people because they lack interest.
At this time, the advantages of the electronic magazine can be fully utilized. Using the powerful data transmission function in flash, readers can complete the electronic journal in a happy mood with member points rewards, random draws and other activities. Questionnaire on last page.
4.3 Advertising placement
The advertising expressiveness of electronic magazines is unmatched by other media, allowing product features to be fully expressed. General portal advertisements and traditional magazines cannot do this. Advertising in e-magazines is less disruptive and has a very high reach rate.
While ensuring a huge download volume, our members are also people with high spending power, which is exactly the ideal audience group in the minds of advertisers, making our advertising more targeted and accurate.
Many soft advertisements can use the flexible form of electronic magazines to allow readers to subconsciously accept the product while reading, ensuring the value of advertising.
five. Our advantages
5.1 Editorial planning
In the survey of existing electronic magazines, it was found that most electronic magazines do not have media resources and professional management capabilities. This is our opportunity to enter.
With the help of our rich information resources and mature editing system, in the information age where "content is king", we can more easily grasp hot spots and attract more audiences.
5.2 Design and production
The new reading form and the new online communication method are the biggest selling points of e-magazines to attract audiences. The current electronic magazines are mainly aimed at young audiences, and their positioning almost overlaps with the current traditional consumer magazines. But e-magazines are not simply moving the content of traditional media online, but transforming it into a more comprehensive and subversive audio-visual experience. The content stated in the magazine is dynamically presented through the use of multimedia information technology, making it easier for the audience to interact with the magazine. This is undoubtedly very attractive to young people. Therefore, for electronic magazines, even in the information age where "content is king", it is not just the content of the magazine that attracts the audience, but its form of expression also plays a decisive role. We have experienced e-magazine designers who, while mastering the current technology, ensure the continuous updating and development of technology. We can add various new technical elements at any time to ensure the sustainable development of e-magazine.
5.3 Distribution channels
Our millions of highly loyal members have ensured the value of the electronic journal since its establishment, and we have established friendly cooperative relationships with large domestic electronic magazine distribution platforms such as Sina, NetEase, MSN, zcom, and xplus, laying the foundation for future electronic journals. The market-oriented operation of journals has laid a solid foundation.
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