Since the website structure has been finalized, I can't change it too much. I can only try my best to optimize the website to meet its taste and achieve inclusion by search engines. Search engines have the highest crawling rate for text, but they do not recognize images, so I basically add a few articles in three days for search engines to include them. So far, the average number included by Baidu is around 80, which is a bit less. Baidu’s inclusion Less means that when customers search on Baidu, very little of our information comes out, so the next step is to increase Baidu’s inclusion. The specific operations are:
To increase external links, just go to major B2B industry websites to register and publish products. Manual posting is the slowest, but the effect is the best. There is now mass posting software in this area, but the effect is not very good. Search engines think this is cheating. , it’s okay for a short time (usually about a month), but if it’s a long time, the search engine will close the website and not include it, so I haven’t used these software to increase the PR value. This requires increasing backlinks. First of all, go to Making friendly links means exchanging links with other websites, and posting posts on forums or blogs. I do these tasks every day. For search engines, they will come to your website from time to time to see if there is new information. It will automatically include it, and if not, it will leave. There is no regularity and it is difficult to figure out. In addition, several major search engines have included the company's website, such as Google Youdao, Sogou Live, Sosou Zhongsou, Yahoo, Sohu, etc. , one problem now is that they have very few included. Their inclusion means that if anyone searches for products in them, ours will appear, and these are all around 100 articles.
My next step is to increase the number of search engine indexes. The more indexes there are, the more website traffic and pageviews will definitely increase. This process will take a little longer (of course I am not explaining my own work).
Another thing is to register as a TrustPass member on Alibaba. In fact, this is the same as building another website. The only difference is that you can check the buyer’s contact information and proactively call customers. Furthermore, it is the Alibaba platform. Many people know it, just like Baidu, it is very well-known and very popular, so I think it will be helpful for us to register as a member of Chengxintong, but I dare not promise now that I have registered with Chengxintong. There must be business to be done, but it all depends on the human effort. If you do it with your heart, you will definitely be rewarded. The key depends on the sales method and our credibility. If necessary, I think HC.com can also register as a member. In fact, both of them They are all the same, the difference is that Alibaba is more famous than HC, and Alibaba mainly focuses on fast consumption, while HC mainly focuses on machinery. Both of them charge on an annual basis. If they do well, this It saves a lot more money than bidding on Baidu. Alibaba costs 2,800 yuan a year, and Huicong costs 2,300 yuan. Also, I’m looking at which website has greater traffic. These websites are all related to our industry. You can Advertising on his website is also very effective and the cost may not be very high.
Generally speaking, my idea is to let my boss spend the least amount of money to get the maximum benefit, otherwise there is no need for me to come to work. The above is my next work plan, which is more general, so I will probably start with this. There are a few questions that I have been thinking about these past few days.
First: The daily traffic of our website is about 80 IPs, but why no one calls to inquire or place orders? 80IP means that 80 people have visited our website. The lowest is, 10 people call, answer three There is a list, but this is not the case now. There are no telephones in Beijing and Shanghai. I have never figured it out, that is, why can’t our website retain customers?
Second: Does the customer feel that the website does not look powerful and there is nothing worth browsing, or that he cannot find the product he wants after arriving, or that the price is high, or that the function of the product is not what he expected? What is important is that the product information is incomplete and the classification is not detailed.
Third: I asked a few people who make websites, and they all said that our website looks weak, very bland, not grand, has not many functions and is not powerful. It gives people the impression of a small company. In fact, I think this is one thing. , but it is not the most important thing. The main thing is whether our company's products can attract customers and whether they can meet the customer's taste so that they can find the products they want after coming to the website and want to come next time. We will To achieve this goal, this is also the direction in which I work hard.
Fourth: If you, as a customer, come to our company's website, what is the difference between going to other companies' websites? Customers come to this website to see it first or to learn what they want. Our company now The customers should all come from the Internet. If this is the case, we should consider why there are no orders? Why do other companies have? Is our price too high? Or is our product not functional or well designed? Or should we make customers feel that we are not strong enough and dare not buy our products, etc. In the end, customers will be lost.
As for me, I have to consider these issues. Only by thoroughly analyzing these issues can the promotion be effective. I hope that Manager Chen and Manager Yu can help me analyze it and work together to make our website better. If more customers know about the Kosa brand, the website is a window and an image of our company. Once this is done, our products will be popular. Behind the website’s reputation are our products, our prices, and our The service attitude is supportive. Once the reputation is good, there will be no need for publicity, and there will naturally be more customers.
Having said so much, I hope that Manager Chen and Manager Yu will not bother me. This is my experience during this period of work. I feel that when doing work, I have to reflect on it from time to time. Ask a few more questions why? I will definitely do a good job. Of course, if the work is not done well, Manager Chen and Manager Yu can mention it to me at any time. As for me, I am trying my best to do my job well.
Finally, I wish Shanghai Kosa Electronics Co., Ltd. http://www.shksdz.com that the sales of combustible gas alarms are getting better and better, and the same is true for ultrasonic thickness gauge products!