The Meta tag in the web page code plays an important role in SEO (Search Earning Optimization). If the Meta tag is written in a way that is suitable for search engines, it can greatly improve the ranking of the website and is also beneficial to the site. Content inclusion, so adding Meta value to each web page has become one of the essential tasks in SEO. In addition to facilitating search engine indexing, Meta is actually a standardized web page standard. Only when Meta is perfected can an HTML page be considered a complete web page.
Usually, Meta values exist in web pages in the following ways:
<META NAME="Title" CONTENT="Web title">
<META NAME="Author" CONTENT="Author description of the page">
Meta also has many expression functions, such as adding various information such as keywords and descriptions required for SEO to the web page. We can use a Meta tag generator to easily generate Meta tags. Let’s use the tag generation tool step by step to optimize Meta tags.
Little knowledge: What is the Meta tag? Meta is an auxiliary tag in the head area of the HTML language. It is used to simulate the response header message of the HTTP protocol in the HTML document. Search engines generally use robots to automatically find Meta values to classify web pages. There are two attributes: name and http-equiv. The name attribute is mainly used to describe web pages, corresponding to content (web page content), so that search engine robots can find and classify them.
Step one: Understand the important parameters of Meta
First open the "Meta Tag Generator" tool ( http://www.knowsky.com/tools/MetaTag.asp ), and then you can compose tags according to the content prompts on the page. Title is the title of a web page. This is the most important part of a web page, and most of the current search engine rankings of web pages are based on this parameter.
In most websites, in addition to the page title, the more common Meta tags that are directly related to SEO include the following:
Keywords: The keyword tag of the page. This tag can be used to extract the keyword information of the website, which is more important in SEO.
Description: Website content description tag, which is an overview of the entire web page content to describe the general content of the web page.
Robots: This tag is used to tell search engine robots, which are program files that automatically crawl web pages. Indicate which pages need to be indexed and which pages do not. The parameters include all, none, index, noindex, follow, and nofollow, which respectively indicate whether the page can be included. This tag is the most important. A little careless setting may cause the search engine to stop including the page.
In addition to these three tags, Meta also has a lot of tag parameters, which will not be introduced one by one here. You can learn about it based on the tag generation tool (Figure 1) (you can visit the automatic tag generator tool website: http: //www.knowsky.com/tools/MetaTag.asp ).
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Tip: It should be noted that the title must be filled in based on the actual content of the page. It is best to be a specific description of the content of the web page. Do not set it to the column name or website name. If it is a homepage file, you need to avoid naming it something like "website homepage". It is best to name it with the name of the website.
Step 2: SEO settings of Meta tags. For our search engine optimization, everyone already knows the most important tags, but how should we optimize these tags? Below, we will explain it in detail.
Web page descriptionDescription
The description of the web page should be filled in based on the actual content of the website. Many webmasters will fill in the description of the website at will, or pile a large number of keywords in the description. These are behaviors that are detrimental to SEO, such as a site that focuses on software knowledge and information. , its description Meta tag can be written like this:
<META NAME="Description" CONTENT="Tianji.com software channel provides you with rich and practical information such as computer software applications, the latest network skills, popular software downloads, etc.">
Such a description not only summarizes the content of the entire website, but also highlights the keyword software. And descriptions like "such-and-such website is the best portal" and "such-and-such website serves you" leave search engines confused because they ignore the main keywords of the website.
Web page keywordsKeywords
Since web page keywords have been heavily used for optimization, they are currently less important to search engines than before, but improving the keyword tags of web pages can still play a certain role.
Taking a computer knowledge website as an example, its keywords can be written like this:
<META NAME="Keywords" CONTENT="Learning computers for beginners, basic computer knowledge, applications, and learning">
We often use large and comprehensive keywords to describe, such as "computer", "software download" and other very popular keywords. However, for most sites, using similar keywords will not have any effect on improving rankings. Because such keywords have a large search volume, and only portal websites with very high weights are likely to obtain better rankings for such keywords.
Step 3: Apply Meta to the website
After we beautify the Meta tag, the most important step is to apply it to the website. For static pages, just add Meta directly to the <head> tag of the web page source code.
For websites built using CMS open source programs, tags can be added directly to the website's management backend. For example, in the eCMS system, you can directly enter the "System Parameter Settings" in the background to set keywords and introduction content (Figure 2).
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