After the Ministry of Industry and Information Technology’s “registration turmoil”, quite a few webmasters are asking each other a question: What kind of website should be built? Many of them have begun to try to become a female website. Their ideas and theoretical basis are also very clear: female Internet users are increasing significantly, women prefer online shopping more than men, women naturally like to talk and communicate, and female users are more loyal. It is often said that "women and children make the best money." Many domestic and foreign research reports also claim that with the increase in female users, women's websites will usher in a peak period of development. As a result, various types of women's websites have appeared on the Internet. Some people even joked that "he who wins women wins the world", as if websites for female users are regarded as life-saving straw.
But no matter how important the development of women's websites is in theory and how broad the prospects are, practice is the only criterion for testing truth. Looking at domestic women's websites, there are only a handful of them that are really good. If the content of women's websites is not much different from that of ordinary websites, there is no reason for users to go to women's websites. The same and unoriginal content will most likely lead to the failure of women's website construction.
There was a previous article analyzing the reasons for the failure of a certain website. The author told readers through his own true experience of failure in building and operating the "Orange Club" that the establishment of a women's website is far from as easy as it seems on the surface.
If you want to create a successful women's website, the first thing you face is positioning. Women's websites cover a wide range of content, mainly portal-style comprehensive women's sites and single-content women's sites. A website with a lot of content and a wide range of content like Sina Women or Pacific Women will naturally have many visitors, but it needs a strong team behind it. Building a website with a single content is easy to get started and the requirements are not high, but the development is slow and it is difficult to see benefits in the short term, so many webmasters give up midway.
Therefore, when building a women’s website now, the positioning must be accurate and clear. For many webmasters who are just starting out, single-content website positioning should be the first choice. Use a certain aspect that you are good at as a breakthrough point, and do your best to make a certain area of your website bigger and stronger. When you have accumulated enough capital and popularity, you can then expand. Don’t be distracted by your strengths in projects that haven’t fully conquered the market yet. So boldly choose a single content to do, and be brave enough to give up some content, this does not affect the webmasters to make the website better and bigger.
Among domestic women's websites, FACE, which was awarded "The Most Favorite Women's Portal Brand in 2009", started with a single piece of content. At the beginning of its launch, Zhuangdian.com was a pure B2C platform specializing in beauty products. After obtaining a certain amount of funds and experience, its founder Hu Fei did not expand blindly, but honestly continued to do the B2C business he was good at. It was not until a year later, with the website's popularity and industry reputation rising, and the website team's experience and strength constantly improving, that Hu Fei decided to revamp the website and gradually expand his business scope. Today, although Zhuangdian.com has developed into a vertical portal website that integrates professional beauty reviews, topic discussions and consumer orientation, as well as fashion information, interactive communication, online consultation and cosmetics transactions, B2C is still its development. an indispensable part. "Women's websites are not as easy to build as they appear on the surface," Hu Fei said frankly, "but it is crucial that we know where our advantages are."
After determining the positioning, you also need to segment the content you want to do. To put it simply, the purpose of a website is to first discover the needs of a certain group of people, and then find ways to meet them, and then the website will be successful. For the content of women's websites, you can refer to well-known women's websites such as Sina Women or Pacific Women's Network, and develop one or several columns that are more suitable for your own development, and make them specialized and bigger.
In addition, it is also very important to study user needs and determine a long-term goal. A survey recently completed by a research center in Taiwan found that women under the age of 25 use the Internet to satisfy "sentimental, entertainment, and leisure" needs, while women over the age of 25 mainly use the Internet for "rationality, life, and self-enrichment." 58% of women who use the Internet often browse beauty and fashion information websites, and 59% of women also subscribe to e-newsletters related to beauty and fashion information. The most common activities that women engage in are using email and search engines. It is worth noting that although fashion, beauty and slimming content on women's websites are very popular, learning computers and information technology, in-depth understanding of the Internet, and keeping up with the times have become one of the growing needs of women. Therefore, women's websites in the future should no longer just focus on beauty and slimming, celebrity gossip, washing and grooming, and raising husbands and children. Someone once described female netizens in the new era as “capable of writing code and detecting abnormalities.” Although this was a joke, it also intuitively pointed out the characteristics of today’s female netizens. There are no female websites that try to work in this area in China yet, but some webmasters abroad have started to try, which can be regarded as a development idea.
Starting from analyzing women’s online needs is what every female website builder must give priority to. Currently, only 21% of China's Internet users are female, and the number of potential female Internet users is very large. But analyzing the composition of women who have been online for a long time, it is not difficult to find that most of them are intellectual women with better economic conditions and higher education, and their needs for the Internet are more rational. This type of female netizens will have higher and higher requirements for website services. Therefore, if the majority of website builders want to start building female websites, they need to think twice before doing so.
This article is collected and compiled by the webmaster of Liudian Paper Network ( http://www.lwfree.cn )