First of all, let me explain that the mention of Beida Jade Bird in this article is just an example, not propaganda. If there is anything inappropriate, feel free to criticize it and the administrator will delete the post and ban the account. Thank you! Now when it comes to the online promotion method "Baidu Bidding", it should be a household name. For the education and training industry, especially IT training, online media promotion has become the main method, and Baidu is the first choice for most companies in the same industry. There are more and more keywords, and the unit price of keywords is also getting higher and higher. In order to get the number of consultations, they have to fight for the first place. This will lead to more malicious clicks and more money spent unjustly. Baidu agent’s customer service is even better.
In the IT training industry, everyone must have heard of Beida Jade Bird. If you search for IT training-related keywords on Baidu, you will find that most of the search results pages are Beida Jade Bird. Don’t Beida Jade Bird care about money? Theirs Money comes from the flood? I don’t think so! Baidu promotion costs in the training industry are getting higher and higher. I think it has a lot to do with the training institutions themselves.
If you pay attention to IT training, you will find that no matter which training institution it is, there is negative information. Some people say that this is a trick played by competitors, or it is an expression of the resentment of unemployed students. This situation is actually a result of training institutions blindly pursuing economic interests, regardless of training quality, exaggerating publicity, engaging in fraud, and substituting concepts, which has led the IT training industry to embark on the path of hype, so that many small training institutions are now unable to get off the ground and have to join the stream. .
Since it is an online promotion exchange, let me talk about my experience in corporate Baidu promotion. After Baidu Fengchao is launched, although it is more professional and the promotion effect is better, who knows what promotion plans, promotion units, keywords/creatives, in fact, the relationship between keyword quality and these. In the past, the classic version could calculate the ranking price by itself, but now I don’t know anything about it, just in the clouds...
Nowadays, there are many keywords in all walks of life, and they are all comprehensive. If your colleagues in the IT industry don't know which ones to choose, you can choose to refer to your competitors. After selecting the keywords, it comes to keyword promotion. Many online promotion forums now advocate the use of long-tail words, but everyone must be aware that long-tail words are not suitable for Baidu promotion, because Baidu’s search results are all through intelligent matching. The longer the keyword, the easier it is to be matched. Take "Suzhou Software Engineer Training" as an example. If someone searches for a "Software Engineer Certificate", then this word may be matched, clicked, and bring PV, but is it effective? So if we do long tail Baidu promotion of words recommends that you change the matching mode to precise. If you want to do online affiliate promotion, I suggest you invest in Google or Alimama to save money.
I think that when building a website, we should make good content. The problem our company's website faces now is that Baidu snapshots are no longer updated, but Baidu still includes my content. I think as long as you persist, the snapshots will be updated sooner or later. Through online promotion, I believe that building a website must be real, and running a business must be real. Training institutions should get rid of false propaganda and hype, and should be an IT training institution that puts quality first and integrity. We should be based on integrity, continuously improve the quality of teaching, and weaken and intensify the integrity crisis in the IT training industry. Only in this way will the IT training industry mature.