Today, as the Internet pays more and more attention to user experience, soft article promotion has shined on this platform full of challenges and opportunities, becoming an essential tool for webmasters to promote their personal websites. Before writing a soft article, you must first establish a thinking orientation of "I am not writing soft articles for advertising, but for advertising." The former emphasizes advertising, while the latter emphasizes user experience. The charm of soft articles lies in the four words of user experience. What you write should make users feel that it is reasonable and useful, and ultimately achieve a win-win situation between users and soft article writers. Many webmasters still regard soft articles as advertisements or pure promotional texts. In the vast Internet world, they will be dumbfounded to see that there are very few advertising soft articles and how effective they are.
Newbies who are new to soft article writing often don’t know where to start. Then the first thing to do should be to increase your reading volume and master abundant relevant information. If you don't know how to create, then start by imitating. Since ancient times, the order of human progress has always been from imitation to innovation. This is the truth.
But before imitating, you need to determine which group your article is intended for. If you just imitate without analysis, it will be easy to make a joke that is wrong and make those who watch confused or uncomfortable. For example, when I first started writing about iGou.com, it was a shopping navigation website, and the users it faced were online shopping groups. I collected a lot of relatively professional articles on the development trends of shopping navigation networks on the Internet, and then combined them with my own ideas to integrate them into a new article. Since all the information collected is professional, the articles compiled are naturally highly professional. However, because the website had just been included in BD at that time, my purpose was not to increase external links, but to post on some online shopping user activity forums, so as to bring traffic. The results show that the effect of this article is extremely unsuccessful. A few months later, when the website passed the "novice assessment period", I took out the article "E-commerce continues to heat up, the era of Natural Buy is coming", slightly modified it, and then published it on Tencent. It was immediately reprinted by some professional websites. Of course, the effect brought by the weight of the first website cannot be ruled out.
In fact, having said so much, in summary, it is nothing more than choosing the "imitation object" correctly, and then all you have to do is read a lot of related materials, write down the information and data you want to use, and then integrate it into a new article article. This accumulates over time, just like a cup that keeps adding water. Through daily reading and understanding, you have accumulated a certain amount of resources. You will have your own opinions. When the water is full, it will overflow. Then it is time for you to innovate.
Just being able to write soft articles but not knowing how to publish them is useless. It's like a jar of old wine that is full of fragrance. If you don't dig it out of the soil, who would know that there is such a mellow jar of wine here. In today's society, don't believe the nonsense that "the smell of wine is not afraid of the depth of the alley". There are two tips for publishing soft articles: publishing platform and publishing time.
1. , release platform
Before publishing a soft article, first confirm the users for which the soft article is targeted, and then collect its corresponding platforms. The choice of soft article publishing platform should focus on quality rather than deliberately improving quantity. If you publish your soft articles on some spam websites or forums, it will not only have no effect, but also affect the reputation of the website you promote. It should be published to some websites and blogs with higher authority on the Internet. For example, for website promotion, we send it to Baidu Space, Sina NetEase Blog, iResearch, China Webmaster Network, Bitnet and other influential online platforms.
2. Release time
The issues involved here are the reprint rate and the original site.
Choose to publish from 8:30 to 9:30 every morning. The reprint rate is the highest at this time. Newly released content from new sites is generally slower to include, so the first site may not necessarily be an original site under the judgment of search engines.
Judgment on the originality of soft articles
In order to reduce spam, search engines generally selectively delete article data that is repeated many times when processing website data. Search engines judge the originality of an article based on the first one included. This has nothing to do with whether the article itself is first published on your website. The search engine is just a program, and its criterion for judging originality is only the article that is discovered first. The higher the weight of the website, the more ordinary the spiders will visit, and the faster it will be included. Other articles with similar content are likely to be deleted. This is also the reason why many websites will not be included by search engines after collecting data from large websites, or even be demoted and K-ed.
In this case, you can publish it on the main website first, and then publish it on other websites after it is included. Or you can apply for a blog on some websites that provide blogging functions, first make a one-way link to your main website, and then post articles published by the main website to these blogs the next day, and indicate the source of the article. .
The role of soft articles is brand promotion, followed by external links, and thirdly traffic. The most effective way to add external links is to add hyperlinks to the keywords you want to promote, so when publishing soft articles, try to add hyperlinks as much as possible.
Brand promotion is when you write this soft article for advertising purposes other than user experience. You should try your best to let people who read this article know the webmaster who wrote this article and the website of this webmaster. . By achieving this, the effect of brand promotion is basically achieved.
The art of soft writing is the art of user experience, and its audience is related people who are interested in it. Since they are interested, it means that they are insiders of the information you are expressing, or are people close to the circle. Only by reading more, analyzing more, writing more, looking for more relevant hot spots, and innovating more to improve the quality of the content of soft articles can they have more recognition and maximize the effectiveness of soft articles.
Copyright statement: This article was written by Li Zhou of iGou.com ( www.2gou.com ). Please keep it for reprinting. Keep it more, your luck will be doubled, your reputation will be more, and your success will be one step closer.