With the advent of the Internet marketing era, more and more companies have realized the importance of having their own websites, so there has been an upsurge in building websites! But problems have arisen. The first question for companies to build a website is who will build the website? Most of them No one in the company knows how to build a website, so there are two situations: first, find a website building company to help build the website; second, set up a special organization to be responsible for building the website. In the former, the cost of building a website is relatively low but there are more questions; in the latter, although the cost is high, the effect is obvious. Now I will specifically talk about the problems that I think arise when looking for someone to build a website:
First of all, the website building company is only responsible for completing the construction of the website framework. Do not understand the culture and structure of the company itself. Therefore, after the website is built, there will be a lack of corporate characteristics!
Secondly, the website cannot bring in customers after it is built. This brings up the problem of establishing keywords that this article will talk about! The main reason why the website cannot bring customers is that the website has no traffic. No matter how well-built a website is, it is in vain if no one sees it! So how do you make people discover your website? In addition to promotion, the most important thing is for the website to establish good keywords and obtain good rankings! Let’s look at two stand:
The first one is http://www.chenlianlong.cn which is a blog site. When he first built the website, he chose the keyword Internet marketing, but we all know that Internet marketing is a very hot keyword. "Internet marketing" is a general term, which is what we call a vague term. Although it is a high-frequency word, it is not suitable for use on personal or corporate websites. Therefore, I helped him choose the term "Internet Marketing Consultant". This term is very accurate compared to Internet marketing, and the conversion rate will be relatively high! Now that the website has been in operation for two months, the PR value of the website is already 3 , and the ranking has been very stable.
The second one is http://www.71911.com which is a corporate website whose main business is lock picking tools. The website has been built for a long time, but the website ranking has always been very poor. The keywords selected for the website are "violent lock opening, quick opening tool network". Let's think about it. If you need a lock opening tool, what is the first word that comes to your mind? Do you think of violent lock opening or quick opening tools? Of course you can't think of it. We What comes to mind is "lock picking" or "lock picking tools". Therefore, there is a problem with the key selection of the website, and it cannot achieve the purpose of user experience! This is also the essential reason why many websites cannot bring traffic!
Website keyword selection is the key point. If a website owner wants to get good traffic, he must not only build a good website! The most important thing is to pursue the truth of "customer first" and always think about problems from the customer's perspective in order to succeed!