I opened my browser and QQ after work this morning, and found that Baidu was down in the news on major websites, and inaccessible news became the headlines. Many webmasters also reported that www.baidu.com could not access or jump to the English Yahoo page since 7 a.m. After querying the WHOIS information of the domain name baidu.com, we found that the Baidu domain name was unresolvable. Internet users in some areas will be redirected to an Iranian hacker website when accessing Baidu domain names. There are widespread rumors that Baidu domain names are suspected to have been tampered with by Iranian hackers. Earlier at noon, Baidu officially announced that www.baidu.com could not be accessed normally because the Baidu domain name had been illegally tampered with by a US domain name registrar. For users who cannot access www.baidu.com , Baidu recommends that they search through www.baidu.com.cn . At around 12 noon, Baidu issued another announcement saying that normal services had resumed in Beijing. It also stated that as of noon, the IP resolution service of www.baidu.com in Beijing has returned to normal, and IP resolution in other parts of the country is also being restored. According to a survey by the webmaster website admin5.com, as of the time the author published the article in the afternoon, normal access to most areas of Baidu had resumed.
Regarding the Baidu access failure incident, Baidu itself suffered a lot of losses. Robin Li also posted on iTieba and lamented: "Unprecedented." Baidu's stock price also fell sharply today. As for the attitude of webmasters towards Baidu being hacked, some said that they would suffer more or less losses if Baidu was hacked and hoped that Baidu would compensate them. Some webmasters said that their website users are relatively stable and they would not be happy if Baidu was hacked. The impact is not big. Generally speaking, some webmasters complained, some were indifferent, and a small number of bright-minded webmasters thought of using this incident to create hype. Looking back at the past popular events on the Internet, such as several previous XX scandals and the recent popular movie Avatar, each time they were used to create a number of classic event marketing cases. This time is probably no exception. Some webmasters have begun to use Baidu to be hacked to create hype. They either use IM tools, or on microblogs (t.sina.com.cn) or SNS websites to share links to Baidu being hacked, so as to promote their own websites. diversion effect. There are many other cases of marketing using this event, let us analyze them below.
1. Soft articles. This goes without saying. Soft article promotion is a must for webmasters. This time is no exception. Regarding the Baidu hack, many webmasters either expressed their opinions and took the opportunity to promote their own websites, or wrote articles stating that their websites had suffered heavy losses due to the Baidu hack, and denounced Baidu for demanding compensation for indirectly promoting the website. Either indicate that their website belongs to a vertically segmented industry website, have stable users, stable inclusion in Baidu, or even do not rely on Baidu, and share their operating experience to hype their website. You can also make a fuss about Google and hype it as the biggest suspect in this hack. In short, soft articles are the most direct, least costly and simplest form of promotion.
2. News. Baidu was hacked. This is explosive news on both the Internet and webmaster circles. Baidu is the most important Internet portal for Chinese netizens, and almost everyone who knows how to surf the Internet will use it. When such a big thing happened, it naturally became the headline news in major portals. Therefore, webmasters should not give up the opportunity to reprint news. Although reposting major portals is not first-hand information, news events attract a lot of attention and will bring a lot of clicks to the website. As one of the three major portals in the webmaster circle, Webmaster.com is a website that webmasters must visit every day. Today, Webmaster.com reprinted a large number of news related to Baidu being hacked, and received a large number of clicks in just one morning. In addition, webmasters can also take the initiative to contact relevant departments of Baidu or insiders to obtain exclusive information and release first-hand news. This will not only gain a large amount of traffic but also increase the popularity of the website.
3. Domain name speculation. Once Baidu was hacked, it was a disaster for domain name investors who owned domain names related to Baidu. Some people even rushed to register domain names related to Baidu being hacked to take the opportunity to speculate. This morning, some copycat websites made random announcements to create hype. Baidu Taiwan also issued an announcement stating that Baidu Taiwan is a non-profit website that has been sabotaged by intentional people, causing the host system to paralyze. It advises interested people not to selfishly undermine the interests of netizens. In fact, this so-called Baidu Taiwan site is just a copycat version, and Baidu does not own its domain name. It can be seen that the Baidu copycat announcement is suspected of being used by domain name holders for speculation. In addition, in the morning, a netizen named "Yan Nanfei" said that he had registered the domain name of "Baidu was hacked" (baidubeihei.com). Even if most people understand that it is suspected of taking advantage of the opportunity, they will still go there. By discussing this matter and spreading the information that this domain name has been squatted, the purpose of the domain name holder's hype will be achieved. But after all, Baidu's hacking is only temporary. After Baidu recovers, the value of this domain name will not be great. However, temporarily redirecting this domain name to the website you want to promote can still bring a lot of short-term traffic.
4. Promotion of relevant websites. This Baidu hacking incident can involve many problems. Such as hacking technology, website security, and comparison of the pros and cons of search engines. Hacker-related websites can take the opportunity to discuss who Baidu was hacked by, and what are the technical principles of the hack? Finally, your website can provide information and training for people who want to learn. As a website on network security, you can take the opportunity to analyze the security vulnerabilities involved in Baidu's hack and how to protect them. As soon as this incident occurred, several major security vendors such as Rising and Kaspersky published articles analyzing the reasons for being hacked and how to implement security protection to increase their visibility. In particular, websites that provide network security training can take this opportunity to vigorously promote themselves.
5. Hype. It’s not just domain names that can be hyped. This incident can also be used to hype the webmaster or the website. There are many ways to hype, the key lies in whether the webmasters have any sudden ideas. For example, this post http://bbs.admin5.com/thread-1545046-1-1.html has created a lot of hype. It was posted to major webmaster forums. The webmasters who understood it laughed easily, and the webmasters who didn’t understand it laughed easily. Managers may get to know Webmaster.com and Picture King, which may attract many new users to the website.
There are far more ways to promote marketing with the help of popular events. Even after the event has passed, there is still a lot of value that can be used and is waiting for webmasters to discover. Every popular event has marketing opportunities that can be exploited. I hope webmasters can grasp it accurately. (Text/Yangyang)