"Baidu has been hacked, read the news." This was the sentence I heard most from my colleagues around me when I went to work yesterday morning. On the 12th, Baidu's domain name resolution was tampered with by hackers and became inaccessible for a long time. It became the most watched news on the Internet and even became the most popular search keyword on Google's hot list. As the world's largest Chinese search website, Baidu's hacking incident has had a huge impact. Although Baidu has always been controversial about the fairness and fairness of its search results and bidding rankings, and many people criticize Baidu, we have to admit that Baidu is the most successful Internet company in China, and it also understands Chinese netizens best and has a good grasp of China's Internet conditions. The best, the best company in localization. As a search engine, Baidu is the industry leader in China. Even Google, the global search engine leader, wants to give it three points. According to the latest statistics, Baidu's domestic market share accounts for 63.1, and Google only accounts for 33.2, only half of Baidu's. Netizens sometimes complain that Baidu's artificial control of search results is unfair, and companies and webmasters also complain that Baidu's algorithm updates frequently, its inclusion is unstable, and it is impossible to rank at the top of searches without spending money on bidding. Despite this, Baidu still has its own unique way of adapting to the development of the Internet with Chinese characteristics. Baidu was hacked, and the Internet was not only affected a little bit.
First of all, for Baidu itself, as a representative of the Internet's "advanced enterprises" and the largest search engine, in its ten years of development, it has been hacked not once or twice. It was just over three years since the last serious attack. Baidu was hacked for half an hour in 2006, but this time it was down for half a day, lasting more than five hours. Not only did Baidu's stock price continue to fall, but its image and credibility were also damaged, which further highlighted Baidu's lack of preparation for security protection and emergency measures. After Baidu was hacked, its role in the domestic Internet industry was highlighted in just a few hours. Baidu has actually penetrated into every detail of netizens' online life, affecting every step of the implementation of website development plans. Although there are many criticisms, you can no longer live without it.
Let’s talk about other search engines first. In China, apart from Baidu, it is Google. Google has always been Baidu's toughest and most threatening local rival. If Google hadn't always adhered to its "don't be evil" business philosophy and was too self-centered about its corporate culture, which led to its inability to adapt to China's special Internet situation, perhaps Baidu's current situation would The boss position has been given up long ago. This time Baidu was hacked, Google's search traffic surged, and Baidu became the hottest keyword on Google that day. The traffic of search engines such as Bing, Sogou, Yahoo, Soso, etc. has also increased significantly. The short-term increase of other search engines cannot shake Baidu's position, but the competition in the search industry is fierce. If this kind of incident occurs frequently, there will be many people in the search engine. There are a lot of unstable users who are wandering among multiple search engines, and they firmly abandon Baidu and choose others.
Baidu's hacking also has a profound impact on large, medium and small websites. In addition to attracting users with their own reputation and brand, portals also get a lot of traffic through search engines. Especially portals like NetEase and Sohu, which are slightly weaker in competition with Sina and Tencent, get traffic through Baidu every day. It accounts for a large proportion of all traffic. Baidu was down for half a day, and portal stations lost a lot of traffic. The Alexa rankings of major portal stations will also decline to varying degrees.
The losses suffered by the portals can be compensated by themselves. After all, they are strong and losing some traffic is nothing. But the life of small and medium-sized personal websites is not easy. The Internet rectification movement has already brought personal websites to a standstill, but this time Baidu is down again. For small and medium-sized websites, it is undoubtedly worse. Small and medium-sized websites are highly dependent on search engines, and they are usually keen on SEO optimization to better adjust their relationship with Baidu and attract traffic. However, this time Baidu is down, although the losses caused to individual small and medium-sized websites are only temporary. Yes, but it has undoubtedly had a bad impact on webmasters and deepened their negative emotions towards Baidu. In addition, Baidu's outage also caused Baidu's promotion and bidding ranking to "take a break" for half a day, which caused heavy losses to hundreds of thousands of small and medium-sized enterprises, especially some enterprises that are highly dependent on the Internet and e-commerce. Once Baidu goes down, their operations and production will be disrupted. Temporarily shut down, the company suffered heavy losses, and Baidu's credibility declined.
For netizens, the impact is also huge and the scope is wide. Almost all Chinese netizens are accustomed to using Baidu search, especially Baidu Encyclopedia and Baidu Zhizhi. Although it is a bit messy, it is still very useful. When Baidu is down, netizens can choose to use other searches such as Google and Bing, but Baidu Knows and Baidu Encyclopedia will not be available. Tieba culture has gradually penetrated into netizens with the development of Baidu. Once Baidu is down, those loyal Tieba users I complained endlessly. To be honest, sometimes I really can't do without Tieba. I just go to a few posts regularly. It was a bit awkward not being able to access it yesterday.
Baidu's outage also made people realize how fragile network security is and how important security protection is. In particular, the DNS service of domain names is a basic service on the Internet. Security and stability are an important basis for ensuring the overall security and order of the Internet. This time Baidu was hacked and its domain name was controlled by hackers in the root domain resolution, which shows that Internet manufacturers need to increase their awareness of prevention. This is not only a matter for China, but also a matter for the Internet around the world. In particular, domain name registrars must strengthen domain name management. Baidu's domain name registrar is REGISTER.COM in the United States. We know that domestic domain name registrars are not as good as foreign ones in terms of management and security. Baidu's domain names have been attacked abroad. Similar incidents may also occur in China, so related domain names During this network rectification campaign, registrars must not only strengthen domain name registration review and information management, but also strengthen security awareness so that users can use domain names safely and securely.
Yesterday, Baidu and today Google, the two major search engines took turns making headlines. Today there is news that Google has decided to withdraw from the Chinese market, which immediately attracted widespread attention in the industry. Some people say that this is fake news released by Baidu for crisis public relations. Some people think that it is unlikely that Baidu will release fake news, but it is more likely that Google itself will release smoke bombs for public relations. Let’s not talk about the authenticity of the news. If Google really intends to withdraw, or it is just a means of public relations and marketing, I believe it has a lot to do with yesterday’s Baidu being hacked. Baidu's development can still affect the hearts of everyone on the domestic Internet. In short, I hope that Baidu will strengthen security awareness and measures in the future. I also hope that Baidu will see its influence and importance from this incident and develop in a more equitable direction in the future. Go down.