My site has been online for ten days, and the highest IP is 202. It doesn’t look good to experts, but I still feel very happy. Let me talk about how I do SEO. B2B industry website optimization is actually different from corporate website optimization, because B2B industry websites have more content and can be said to be a small portal website, which is different from corporate websites. So when we do website optimization in the B2B industry, we must first write a more detailed plan. This plan can be written by one SEOER, or completed by several SEOERs.
When all this is done, we can proceed with the SEM project. B2B industry websites may have hundreds to thousands of keywords. We can first divide them into categories. Most of these are long-tail keywords, and there are also target keywords, but not more than a few. That’s most long-tail keywords. These target keywords must be ranked first on the homepage. Because B2B industry websites are inherently industry websites, in the early stage, most of our work must make this target keyword number one on the homepage. It must be first, so as to prove the position of this website in the industry.
As for the methods and measures, I won’t go into details here. Here I will only introduce website strategies for the B2B industry. Next is the directory and file name. Generally, a category is a directory, and it can be divided into several subdirectories. The directory can use a second-level domain name, which has a high weight. Of course, a second-level directory can also be used. Once the directory is determined, it cannot be changed. Otherwise, all subsequent work may be disrupted. The next step is the design of the navigation structure. Website navigation is the collective name for the columns, menus, online help, layout structure, etc. that guide users to access the website. This design is very important. We will put the columns of each category here. To guide website visitors, if this is not done well, the number of views will definitely not be high, which means the user experience will not be high. We must put the main introduction content of our website at the front so that visitors can find what they need as soon as they come in. Things, and then click in, unlike some download sites now, when you find a resource, there are N many download pages below, click them all once, and none of them can be truly downloaded. In fact, there are four requirements for designing a navigation structure: 1. The main navigation is eye-catching Clear 2. Breadcrumb path 3. Highlight important content on the homepage 4. Use a site map. Let me introduce these 4 points in detail below.
1. The main navigation is eye-catching and clear. The main navigation is generally reflected as a first-level directory, through which users and spider programs can access all important content of the website layer by layer. Therefore, the main column must be displayed in a prominent position on the first screen of the website homepage, and it is best to use text links instead of pictures.
2. Breadcrumb path. The so-called "breadcrumb" is a metaphor for the path prompts during the user's access to the target webpage through the main navigation, allowing the user to understand the location of the website without losing the "direction", and to facilitate the return Parent page and starting point. It is best to add links to each column in the path. As follows: Home > News Center. Even if there is no detailed path source, at least a link back to the home page should be prompted on each sub-page, including the page's LOGO as a link.
3. Highlight important content on the homepage. In addition to the main column, important content in the sub-directories should also be presented multiple times in the form of links on the homepage or other sub-pages to highlight the key points. Search engines will pay full attention to such links that appear multiple times in a site, which is very helpful to improve the page rank (PageRank). This is also an important factor why the page rank of the homepage of each website is generally higher than the level of other pages, because each page All subpages are linked to the homepage.
4. Use site map. Site map is a measure to assist navigation. It was originally designed for users to quickly reach the target page. A good website map design often uses the website topology to reflect complex directory relationships, and is static, intuitive, flat, and simple. Use more text links and no or less decorative images to speed up page loading. The above characteristics meet the requirements of search engine friendliness, so site maps also have important significance in SEO. Especially for those web pages generated using image navigation and dynamic technology, text links in the site map can, to a certain extent, compensate for the risk of invisible pages caused by spider programs' inability to recognize images and dynamic web pages. It should be noted that the website map should also highlight the key points and try to give the main content and links instead of all the details. It is not appropriate to put too many links on one page. Google clearly states that "if there are more than about 100 links on the sitemap, it is best to split the sitemap into multiple pages." SEO details are very important, and we cannot let go of any detail.
After the navigation is designed, the framework of a website comes out. At this time, the customer service staff is ready to add content. We need to train them how to add content correctly. Some people just copy it over without modifying it at all. The quality of this is not high. Yes, it does not meet SEO standards, and it is definitely not good for inclusion. At least it should be pseudo-original, change the title, and the first paragraph of the text, and add some comments at the end. Fortunately, my previous company had a department dedicated to writing soft articles and specially hired editors. The quality of what they write is much higher. Add some SEO elements to make a good article. In the early stage, there is not so much content. We can collect it appropriately, either using software or manually. It mainly depends on the strength of the company.
The following is link building. Links are divided into two parts, one is internal links and the other is external links. In B2B industry websites, internal links are much more important than external links because the website itself has tens of thousands of pages. Doing these well A linked page would be great.
The advantages of internal links are reflected in the following two aspects:
1. If search engines include more content, search engines will naturally be more friendly to internal links.
2. Improve the access efficiency of search engines, which will increase the PR value of the website to a certain extent.
Of course, when building internal links, we must pay attention to the following aspects:
1. Control the number of internal links in articles. In an article, the best number of internal links is between 2 and 6, and more will be harmful.
2. The relevance of internal links must be high. When doing internal links, relevance is also an important criterion to improve search engine friendliness.
3. Use absolute paths. This is to prevent the webpage from being able to open.
Once internal links are done well, external links will follow. External links are what every website is doing. We can usually build external links through friendly links, creating link bait, and posting soft articles with links. Now there are even more Drive the development of your own website by buying friendly links with high PR. 1. Friendly links. Friendly links should be exchanged with websites in the same industry. It is best to have less than 10 links to the other website, and you cannot make friendly links with websites that have been punished by search engines to avoid encountering "link factories" and dying.
2. Create link bait: Creating link bait is a labor-saving task, which makes the other website take the initiative to add links for us. There are many techniques for creating link bait, but they can be summed up in two words: creativity.
3. Post soft articles with links. Specially write some soft articles and publish them on major websites. Generally, there is no link column on the homepage of B2B industry websites. There is a special column for links. Of course, in the early days, we can also make this column on the homepage to facilitate friendly exchanges. After the website has a certain weight, it can be removed and placed on the inner page. , of course, even if there is a friendly link column on the homepage, relevant links must be made when making links, and remember to make some links that have nothing to do with the industry.
Sitemap, this is very important. It is a key tool for search engines to crawl your website pages. Many websites do not pay much attention to sitemaps. This is why some websites are only included by search engines. Half or three thirds of the website data is included. One important reason is one or even less. How to rank if you can’t even guarantee inclusion? Therefore, it is necessary to make a website map. Now there are many tools for making website maps. You can search for them. Website maps can be divided into two categories: 1. Html map. When making Html maps, you should maintain a good web page structure. Each web page should not be a dead link. It is best for each page to have a back link to the site map. This will help search engines quickly find the site map. Let the website map lead spiders to crawl throughout the site. DIV+CSS is the standard structure for website map production. 2. Xml site map. Generally, website map software can be used to complete it, mainly for search engines such as Baidu and Google. After the creation is completed, it can be uploaded to the root directory of the website. Google needs to submit the website map address.
After finishing the website map, let's think about the content and keyword deployment strategy. For the sake of image, you can take a look at my website: http://www.aaays.com Inkjet screen printing network. Although it was launched not long ago, There is not a lot of content, but Baidu comes every day, which makes me feel very happy! The collection has also improved well.
1. Think about it, think about what website visitors will search for, and then write keywords based on the user’s search needs.
2. Pay attention to title and meta writing: For example, although the weight of meta in search engines is already very low, bad meta writing, such as stacking keywords and keywords that are not relevant to the content, will have negative effects. The weight of Title is higher, so try to incorporate keywords into Title.
3. Integration of content and keywords: Keywords should be appropriately integrated into the content, so that the keywords appear in the appropriate positions and maintain appropriate keyword density.
4. It is important to add links to keywords: Adding links to related keywords, or adding links to keywords from other web pages that appear on this web page, can make good use of the advantages of internal links. Through these steps of thinking and brainstorming, the keyword list and keyword plan for B2B industry websites have been greatly enriched. In order to achieve the conversion rate of some keywords.
Analyzing the habits of website viewers and querying the search log information of the website is often ignored by many people. In fact, this is very important. However, the log analysis work of large websites is more difficult because the amount of data is too large, so it requires ordinary people. No patience. When analyzing the search habits of general websites, you need to understand keyword analysis and user search behavior analysis. Of course, you can also use Baidu Trending List to create some hot topics that attract high user attention.
Topic configuration, generally when making topics for hot keywords, you have to consider a lot, such as adding internal links, etc., and you should filter and aggregate information related to keywords, so that the content and keywords are highly matched, and successful hot keywords The odds are much greater. Website SEO is composed of a series of steps. A complete SEO plan should take into account all aspects of SEO, and ensure that SEO is implemented through effective execution and monitoring. Some companies hire editors specifically to write content in this area, which can increase the rate of return visits.
Finally, B2B industry websites can also log in to some website sites or directories of industry websites, and create RSS and bookmarks to further increase their views.