Project introduction
1. Purpose of the forum
Yiwu**** College Forum Positioning: A platform for student information release and exchange
The purpose of the Yiwu **** College Forum is to provide students with a platform for information release and information exchange.
Yiwu **** College Forum Goal: To become the website most watched by students from Yiwu **** College
2. Position and overall goals
Positioning: An online communication platform for students of Yiwu **** College
The overall goal: to conduct diversified network operations based on the forum website.
3. Website planning and construction progress
Website planning:
Establish a portal for student communication based on the forum. The program is based on the DZ program. Later, the HOME program will be integrated to increase stickiness.
Construction progress:
The first step of infrastructure construction
Establish a forum moderator leadership management system, establish forum rules, and improve the construction of forum sections and initial content.
The second step of brand building
Since the users who visit our website are mainly students from **** College, in terms of brand building, we mainly focus on offline promotion. In the early days, we promoted it through campus banners and posters. Online promotion mainly focuses on search engine and QQ group promotion to increase the visibility of the forum. Add a campus part-time job information section to provide students with a platform for campus part-time job information release, which will increase students’ stickiness to our forum
The third step is network diversification
Business diversification is mainly about diversifying the forum’s profit model
1. In the early stage, advertising revenue was the main source. By placing local advertisements, the user value is higher than that of ordinary school forums, and the advertising revenue will be adjusted appropriately (advertisements can include inter-post advertisements, article top advertisements, banner advertisements, floating advertisements, etc.)
1) Contact the merchants through gatherings of netizens, etc., and obtain certain benefits from them
2) Organize group buying, group buying of books, group buying of daily necessities, group buying of driving lessons, and get %10 rebate
3) Acquire inventory and launch promotional group purchases? The product must be something that students often use (to be discussed)
4) Sell the clothes customized by the forum for collection, with a profit of 30 yuan per piece and a selling price of 50 yuan.
5) Issue campus discount cards and increase franchise merchants (key consideration in the future)
6) Open a special section in the forum to sell mobile phones and other digital products (after-sales, market is an important issue)
4. Introduction to website structure and column sections
-----Website introduction
Yiwu **** College is a vocational school with more than 8,000 full-time Chinese and foreign students. The school is located in the city center. There is currently no formal forum for learning. This forum aims to provide a communication platform for students of Yiwu **** College and establish a formal forum with special registration according to the needs of students.
Forum section
College hot spots pay attention to campus hot spots and publish information about the Institute of Technology, including community activities, campus activity promotions, etc., campus information center, campus job recruitment, campus job recruitment, and corporate recruitment information release.
The 2008 freshman exchange area welcomes every new student from the Institute of Technology!
Reports on newcomers to Irrigation Park, group chats with netizens, and all exciting topics are all here!
If you have any good projects or ideas in the Student Entrepreneurship Column, come here to share them!
Transaction information is released for new product promotion, second-hand transactions, item replacement, etc.! Advertising is released, please do not post again!
English Corner Come on! Here is a wonderful stage to show your english.Don't be shy,just try! Enjoying speaking English start starts here!
Unforgettable feelings after graduating from my alma mater. Memories of Alumni. A gathering of old classmates. The Institute of Technology is a wonderful memory, remember to come back often...
The regional section talks about the latest news in hometown and the customs and customs of hometown.
5. Website profit methods
1. In the early stage, advertising revenue was the main source. By placing local advertisements, the user value is higher than that of ordinary school forums, and the advertising revenue will be appropriately adjusted.
(Ads can include inter-post ads, article top ads, banner ads, floating ads, etc.)
2. Hold netizen gatherings and other methods to contact merchants and obtain certain benefits from them.
3. Organize group buying, group buying of books, group buying of daily necessities, group buying of driving lessons, and get %10 rebate
4. Purchase inventory and launch promotional group purchases? The product must be something that students often use (to be discussed)
5. Sell the clothes customized by the forum for collection, with a profit of 30 yuan per piece and a selling price of 50 yuan.
6. Issue campus discount cards and increase franchise merchants (key consideration in the future)
6. Website marketing:
1. Continue to attract more people to join this site through QQ group membership. They will place forum advertisements for us to increase the visibility of the forum.
2. Adopt hype marketing. Hype is a marketing method that costs the least financial and material resources to gain maximum benefits. Our forum is positioned as a school forum. We can use hype such as electing school beauties and electing school heroes, or we can also hype various breaking news. (emphasis)
3. Place advertisements in Tieba and try to attract the users of Tieba to our forum.
4. Carry out word-of-mouth marketing. Word-of-mouth marketing is the best marketing method, so we must make good website content to attract more people with content. Content is king (key point)
5. Promote through group messaging
6. Order clothes and print the forum’s LOGO on them. The design must be beautiful (later stage)
7. Hang banners in school (emphasis) and put up posters
Yiwu Gaoxiang Wholesale Network www.ywgx.com
Thanks to ccc6655 for his contribution