"Fake originality" is not a new topic for the majority of webmasters who are good at website optimization. There are also many well-written articles about pseudo-originality on the Internet. Today Xu Tao will also express his views on "fake originality" and " Some tips for creating "pseudo-original" works.
As we all know, today's Baidu, the principles for including web pages are very different from before. Baidu has been revising its rules recently in order to give users the best search experience and from the user's perspective. As website developers, what we care most about is how to make our content indexed by search engines and have a good ranking, so as to bring more traffic to ourselves. So how to achieve good website optimization in terms of content? We all know that originality is the best and is also the most beneficial to Baidu search. Your article is the only one on the Internet. If Baidu doesn’t include it, who will include it? But there are two problems: 1. It is absolutely impossible for a website to be completely original. One of the characteristics of the Internet is its large information capacity and fast update speed. No matter how much inspiration you have, how good your writing is, and how broad your ideas are, it cannot be done in a day. Write a few articles. A website with a lot of information can only post one or two articles a day. You don’t know that it will not develop until the Year of the Monkey and the Horse. 2. Today’s Internet is an era of excess resources. Maybe you will find a lot of articles similar to yours if you spend a lot of brain cells in one night. When Baidu includes them, as long as your articles are If two-thirds of the content is duplicated from another article, you are considered to have "plagiarized" content. . From these two points, it is almost impossible for us to make the entire site content "original". In this way, we naturally thought of "pseudo-original". After all, Baidu is a machine, not a human. We targeted this feature of the Baidu machine and based on the existing content, cleverly "processed" the article to escape the eyes of the Baidu machine. Then you can board the hall of Baidu Engine in a grand manner. So how do we carry out "pseudo-original" work?
In fact, in my opinion, "pseudo-original" is nothing more than removing the rough information from the collected information and keeping the essence, and then incorporating your own views and opinions, and then modifying the words and paragraphs, and then it's OK. It's a very good article. Good pseudo-original work has come out. Below I have summarized the pseudo-original methods collected from the Internet. I hope it will be helpful to everyone:
1. How to modify four types of titles in pseudo-original works:
(1) Substitution method (pretending to be original and changing the title is a must)
Number reduction method: The five methods for slimming the face can be changed into the three methods for slimming the face, eliminating the other two. You can choose the two by yourself. You can choose the one that is least useful or feels bad. But this is just a question, you can’t just remove it. The detailed method is explained below.
Text substitution method: Five ways to slim down the face can be changed into Five ways to slim down the face easily and effectively. While you have not changed the content of the article, search engines will not think that your title is a copy of someone else's, but will think that your title is original. .
(2) Sorting method
The order of the title of the article can be adjusted, but the original meaning cannot be changed, and it cannot be inconsistent with the content of the article. If the title of the article is not related to the content, what kind of feeling will it bring to the viewer? Will they come to your website again? Will they trust you as a brand?
Example: A detailed discussion of pseudo-originality? Can it be changed to a detailed summary of various pseudo-original methods on the Internet?
(3)Keyword method
Add keywords appropriately to the title. Sometimes you can even use a long-tail keyword as a title.
Example: Don’t know what SEO is when building a website? Here are the keywords: SEO.
What is SEO? Here we take the entire long-tail keyword as a title.
What are long-tail keywords? Long-tail keywords have characteristics such as:
1. It is relatively long, often consisting of 2-3 words, or even a phrase.
2. Exists on the content page. In addition to the title of the content page, it also exists in the content.
3. The search volume is very small and unstable. (Most people who want to know about SEO will directly enter "SEO" to search, and the search volume of the long-tail word "what is SEO" is obviously less than that of "SEO")
4. The probability of converting customers brought by long-tail keywords into website product customers is much lower than that of target keywords.
5. Large and medium-sized websites with a large number of long-tail keywords bring very large traffic.
(4)Add h1 method
Add the h1 tag to the article title to highlight the key points, and use div+css to control it so that the font size is not too large and affects the appearance.
remind:
However, the content of the title should be original, but it is not recommended to change the title to a non-committal one. Such an ending is not advisable. The title should highlight the attractive factors that viewers want to see, like Beauty Master. Questions like "How to Slim Face" highlight how to slim face, because when users search for face slimming, a large part of them want to slim down their face. When they see such words, they are likely to click on it.
2. Pseudo-original methods for pseudo-original content:
SEOER's SEO for articles is not only about optimizing the title, but also about how to skillfully edit the article. Search engines not only look at the title but also the article.
(1) The first paragraph and the end of the article
Add a sentence of your own to the first paragraph of the article. It can be a short story, an introduction, or a small survey, just like the introduction. If you have the energy, read the entire article and make a summary, and put it on the homepage. If you don’t have time to read it, it’s very simple: compile it yourself, and be sure to bring the keywords of your website.
The end of the article can be a friendly reminder, expert reminder, friendly recommendation (recommending a good article), personal suggestion, editor recommendation, etc.
When search engines take a look at it, they will think that this article is not available to others. When the beginning and end of the article are all your own words, search engines will think that this is an originality and a principle of echoing the beginning and the end.
Reminder: When editing the first paragraph, try to add article keywords and bold the keywords. Also remember to add a keyword to the last paragraph as much as possible. The principle is that when the spider crawls, it crawls from left to right and from top to bottom. to the next. If a keyword appears in front of it, the spider will think that this is a highly relevant article, and it will also increase the density of keywords, but it will not affect reading. This is the premise. Always remember that user experience is the most critical. , the influence of a brand depends on the details.
(2) Add links to keywords in the article
For example: When building a website, you don’t know what SEO is? In fact, this sentence is to add a link, and when it appears in the article, when others copy it, it also brings a link to us, that is, an external link is added. , this is fair.
(3) Article overlapping method: For example, if you want to publish an article but it is not original, you can combine two or more articles into one article. Change the title again, such as: two articles about SEO optimization, so that it is no longer original.
(4) Cut off the head and tail. I have seen this done before. I once saw an article on Webmaster.com, but when it was reprinted, someone actually deleted the first paragraph of the original article and the link was also deleted. Finally, A paragraph was also deleted, but he got a good ranking when searched on Baidu. This trick is somewhat damaging to the original author, and it is recommended that everyone not use it.
(5) Combine articles from blogs, forums, and Baidu. You can find some other people’s replies in the forum and then change them into an article. You can also find some articles from Baidu Zhizhi to combine. Of course, blogs are also a good place to find original content. It depends on how everyone performs.
(6) It is also the most high-quality pseudo-original article: After reading many original articles, writing the meaning of the original article in your own words is also a good way to pseudo-original article.
(7) Content tips
1. Splitting method - cut the original continuous article into 2 or 3 paragraphs or more on average, or change the order of the paragraphs in the article.
2. Tag method - add friendly comments after certain keywords. For example: the SEO we advocate (SEO related information: www.xutaoblog.com/post/cat_4/cat_4.html ) is to add user experience so that customers can learn more unfamiliar professional terms and better understand the article. meaning. This can also naturally repeat keywords and increase keyword density.
3. Invisibility method - Replace some words that have no practical use with pictures. The optimized GIF picture only has a dozen bytes. Invisibility of some specific words or words that appear in the article can also effectively reduce the number of words. The effect of page similarity.
4. Scramble method - adding one or two sentences to the article can also have the effect of reducing the similarity of the page.
5. Following the method, add a paragraph at the end of each paragraph, which can be a thoughtful reminder, a small survey, or a recommendation for other articles.
(4) Title, keywords, description
Key points: Keywords must appear in titles, keywords, and descriptions. Purpose: to increase the weight of keywords.
example:
<title>Xu Tao: Discussing pseudo-originality in detail</title>
<meta name="description" content=" Fake originality is not a new topic for the majority of webmasters. There are many well-written articles about fake originality on the Internet. Today, Xu Tao will also express his own views on "fake originality" "Views and some tips on "pseudo-original" creation." />
Title, keywords:
Description: Keyword list and title provided for search engines.
Xu Tao: Talk about pseudo-originality in detail----à Keywords appear in the title: pseudo-original, face-slimming but there is no good use here name="keywords" The correct one is meta content="Xu Tao|Talk about pseudo-originality in detail" name="keywords " When writing keywords here, remember to use | or , but remember not to use the wrong ones, one is half-width and the other is full-width. But I personally recommend using |.
Description: Description: Description is used to tell search engines the main content of your website. content="Pseudo-original for the majority of webmasters..." What is written here will be displayed behind the title. See the picture for details. The quality of the writing will also directly affect the click-through rate.
In other words, it is a relatively concise sentence describing the title and content of the web page, not a list of keywords like Keywords. The text of the description does not need to be too much (it is recommended to control it within 200 characters, keywords should be repeated three or four times, and do not accumulate too much), and each page cannot use the same Description. Every page is different.
I don’t want to mention the word count of the title, because I don’t believe how long you can write a title. If you don’t know, just look it up in the dictionary and you will know. If there are too many words, it is not a title. You should always know this. As for the description word count.
One final point: When we build a website, we must insist on updating it and insist on being pseudo-original. When we insist on updating it every day, the spiders will develop a good habit. When there are new articles every day, the spiders will work very diligently to crawl them. Insisting on daily updates is also an important factor for a website to obtain a good ranking.
Xu Tao (Brother Never Plays Lonely) left this article as Lao Xu’s original work. The first address is Xu Tao’s website optimization blog: http://www.xutaoblog.com/ (please keep it for reprinting)