Webmaster friends probably all know that website planning determines success or failure. A good website planning can often make you get twice the result with half the effort and achieve unexpected results. If the planning is wrong, the website will go into a dead end and eventually fail. Everyone understands the general principle, but what about the actual operation? Here is my personal opinion, and I would like to talk about some opinions. If there is anything wrong, I hope to criticize and correct it.
1. Website positioning
Before building a website, we must consider what kind of users the website faces. The positioning of the user group affects the planning of the website. The content, model and profit methods of the website should all be based on different user groups. different. For a personal website, it is unrealistic to want to turn everyone who surfs the Internet into its own users. After all, we are not a big company. We have limited manpower and material resources. We should position the website more carefully and don't try to eat a fat person in one bite. , we must act within our capabilities and do what we can with how much energy we have. From my personal point of view, I think that individuals can start from several aspects when building a website: first, classify it by region and make a local website. You can make a local website wherever you live, so that you can understand the situation better and make it easier to get started; According to industry classification, you should build an industry website. When building an industry website for a personal website, you should focus on one industry. It is not suitable for cross-industry. Choose an industry that you are familiar with among the 360 lines to start. Don’t do something you don’t understand at all. Some people will Saying that I can download and collect things from the Internet to fill in the content, I tell you, this won’t work. You are a layman after all. Since you don’t understand anything, the things you collected may have been out of date a few years ago. , and you don’t know it at all, and you are still congratulating yourself that you have enriched a lot of website content. In fact, knowledgeable people will know at a glance who will come to your website in the future; the third is to classify based on user groups and create special websites. The positioning of the user group can be very flexible. It can be divided into novices and experts (or more detailed) according to computer level; it can be divided into children, teenagers, young people, middle-aged, elderly according to age groups; etc...
2. Website content
For example, if you put an advertisement for an electric fan on a website that sells cotton-padded clothes, isn't that a joke? ?Of course, this is just an example. Most people would not put such contrasting content on a website, but there are some details that we still need to seriously consider and consider.
3. Website profit model
Maybe many webmasters didn't think about how to make money when they first started building a website. They just wanted to increase the traffic of the website first, and then they only considered making money when the website had a certain influence. This approach is not It is completely undesirable, but from my point of view, the profit model must be conceived in the early stage of building the website. How the website will make money must be planned from the beginning. Don’t wait for the website to be formed before changing it. This may affect the website. influence. So how do you generally make money by building a website:
1. Make money through advertising alliances.
I think in the webmaster circle, when it comes to making money, there is probably no one without mentioning advertising alliances. This is almost a must for webmaster friends. This type of advertising alliance usually places a piece of code on the web page to display the advertisements placed in the alliance. Earn a certain fee through clicks or displays. Common advertising alliances include GG Alliance, Baidu Alliance, etc., which will not be explained in detail here.
2. Make money by collecting membership fees.
If the website you build has many very valuable things, then you can consider charging a certain membership fee. However, in order to attract users, you can divide the website into free and paid parts, and use some free functions to attract users and let users experience it. , then more functions or content will need to be charged to enjoy.
3. Make money by selling advertising space.
Selling advertising space is somewhat similar to running an advertising alliance. It also places code on the web page to display the advertiser's content. The more common one is Alibaba. You can set the size of the advertising space and charges according to your own web page.
4. Make money by being a Taobao customer.
Taobao is a very simple way to make money. You can do it even if you don’t have a website. It’s just a link. No matter what method you use to get others to click on this link, as long as someone enters Taobao to shop through this link, then you have Income, it sounds simple, right, but in practice it is not so easy. The main problem is promotion. If you have a very good Taobao website but no one visits it, it is in vain. Busy work, so good website promotion equals profitable Taobao customers.
5. Make money by selling products.
This type of money-making method generally appears on shopping e-commerce websites. The more famous ones include Dangdang, Amazon, etc. In addition to specialized shopping websites, some comprehensive websites can also make money by selling products. You can set up a dedicated Shopping channel to sell products. Another situation is that you have self-developed (produced) products that can also be sold through the website, such as programs you wrote.
4. Website promotion
No matter how good a website is, if it lacks publicity and promotion, it will undoubtedly die. Promotion is very important for the success or failure of building a website. Our common promotion methods include: search engines, forums, emails, QQ, friendly links, etc. Because of the promotion content of the website You have read too much, so I will simply skip it here and give you a link to an article on the webmaster website for your reference: http://www.admin5.com/article/20100114/204842.shtml Due to my limited level, all I can say is the above points. I welcome everyone’s criticisms and corrections so that we can improve together. Finally, here is my website: Check it out for me - the new generation Internet homepage ( http://www.bangwocha.com ) , everyone is welcome to check it out and provide more valuable opinions. Contact information: Email: [email protected] QQ: 493808088