A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark or design and its combination that is used to differentiate it from the products or services of other competitors. It is a value-added asset. The source comes from the impression formed in the minds of consumers about its carrier.
Brand is reputation and vitality. If you want to build a long-term and viable website, you need to build the brand power of your website! Brand power includes several aspects, and the general definition of brand.
First: Definition in a general sense: A brand is a name, noun, symbol or design, or a combination thereof, whose purpose is to identify the products or services of a certain seller or a group of sellers and to differentiate them from those of competitors. distinguish between products and services.
Second: As a definition of brand strategy development: Brand is an image recognition, feeling, quality recognition formed as a result of the above elements and a series of market activities, and the customers expressed through these Loyalty, generally speaking, is an intangible asset. So at this time, a brand appears as an intangible asset.
Third: Brand is a relationship established between enterprises, products and consumers.
As a personal website, we can’t just satisfy the number of visits and users we have every day. We also need to see the value of its brand through our website itself, whether it has unique brand value, our LOGO, our The name, the layout of our entire website, the first impression our website gives, the interaction between our website and netizens, the relationship between them, etc., all reflect the value of the website's brand. To effectively build and maintain a website brand, you need to pay attention to the following aspects.
First: Brand is an intangible value and intangible asset that requires our careful care. Every website starts from scratch and develops from a few users to thousands of users. Regardless of the number of visits to our website, Whether the number of user groups is large or small, we all need to take good care of our website, treat our website like raising a child, and treat the users of the website like the parents who provide us with food and clothing. We can believe that such a website must have vitality. With brand value.
Second: The core of the brand is a kind of reputation, which is the most important value coefficient to test our website. But the basis is that our website is practical and a website that is truly useful to netizens. Otherwise, junk websites will do No matter how perfect it is, it is nothing more than a junk website. Therefore, the positioning of a personal website must be clear. It must be a website that is useful to netizens and society. Only in this way can the website have a brand and generate value.
Third: The establishment of a brand is not something that can be achieved overnight. It requires our long-term and unremitting efforts. The establishment of a brand is never an easy task. It also requires our persistence and concentration. As the saying goes, Rome was not built in a day. , The brand of a website cannot be established overnight.
If you want to build a forum today and an SNS tomorrow, use DISCUZ today, and change it to Empire after a while, can such a website build brand reputation? Any website requires persistence and focus. Just like my current website, Yueyang Forum, I plan to spend 5 years building the most authoritative portal website in Yueyang.
Fourth: Brand improvement requires us to pay attention to details. There is a saying that goes well, details are doomed to success or failure. Many people may think that a brand needs publicity and we need to advertise. In fact, publicity is only a part of website brand building, and more importantly The word-of-mouth promotion of the website requires us to work hard to improve the user experience and not let go of anything that damages the user experience. We need to pay attention to the details so that users can truly feel the value of the website.
Information source: www.yybbs.com