In the blink of an eye, the New Year is approaching. While I feel how fast 2009 has passed, I look back on my work in 2009. I have been working as an online editor for two years. What summary should I make? If you think about it carefully, there is really something to say about the work of website content editing. Want to say. Share some of the skills I have learned in the past two years with everyone.
1. Website content is always king
With the development of network technology, there are so many kinds of websites nowadays. Some are bright and beautiful, and some look dazzling. Everyone starts from doing it just to better attract the attention of Internet users. , then what is the purpose of analyzing the various surfers browsing the website? Content, yes, to obtain the content he needs. As a website, no matter how beautiful you make it, content is always king, and now search engines also pay attention to content. Good content is becoming more and more popular, so when creating content, you must consider it from the user's perspective. Tell the user what they want to know, be straightforward and not too long. If you consider your users wholeheartedly, users will make money for you. At the same time, search engines continue to enhance user experience. If your articles are meaningful, search engines will recognize you.
2. Tips for pseudo-original articles
Of course, it would be great if you could write every article yourself. Search engines just like such doers. But when your ability and energy cannot achieve this goal, you should adopt some techniques. , make pseudo-original articles and deceive those machines, then you need to know some pseudo-original techniques. The following points need to be noted when writing pseudo-originals:
① Clarify the key promotion keywords of an article. I personally suggest that it is best to only promote one targeted word in an article, so that the effect will be obvious. Ensure that the density of this word in the full text is about 3%-8%, and it should not appear too much.
② Modify the title. The title must be changed.
③ It is best to write the 200 words at the beginning of the article yourself. You can repeat the keywords you want to focus on promoting several times in this paragraph.
④The middle part can be borrowed from several similar articles. Of course, synonyms can be replaced, the order of paragraphs can be reversed, and the content can be added or deleted appropriately, but the article must be smooth.
Many editors complain that Baidu does not include their articles, so first of all, you should reflect on whether you are too lazy and unwilling to make too many revisions. Finally, as a side note, search engines often adjust their algorithms, and collection sites will gradually be blocked. Only original or close to original content is the long-term development plan for the website.
3. Properly create internal links within articles
No matter from the perspective of user convenience or SEO, you should do a good job in internal linking. What are internal links? They are links between web pages on your website. Links can be added to keywords in the article, and "related article recommendations" can be made after the article.
4. Editor’s professional ethics
Of course, this has nothing to do with the content. What I want to say is to be a professional and ethical online editor. When talking about this topic, I believe many website editors laughed. In today's society, traffic is the truth, and making money is the truth. Who tells you about morality? Website editors are not clowns, and your articles are not strippers' underwear. Don't belittle your articles, let alone your own thoughts.
For example, clickbaiting is a technique, but not a means. It is understandable that the title should be attractive, but it should not be unworthy of the title. Just say what you have to say, and it’s okay to modify it, but you can’t speak irresponsibly just for the sake of clicks.
Okay, having said this much, I hope it can be helpful to friends who are engaged in the online editing industry like me. Finally, I attach my small website: Qiaoli.com www.51qiaoli.com . Welcome everyone to visit, give me guidance and give me your opinions.