Baidu made large-scale adjustments to the website in June, July, and August, as well as multiple upgrades to Baidu's algorithm. Many webmasters also quit the SEO industry because of Baidu's adjustments. The most obvious one is the medical industry. The seriousness of Baidu's crackdown on medical stations is obvious to all webmasters. So far, spam medical stations have been K, and optimized medical stations have been overpowered and their rankings have dropped, even if their inclusion is normal. I don’t know when they will be restored. SEOers at medical stations are also actively looking for strategies.
In the competition with Baidu after the listing of 360, if Baidu does not want to lose its users, it must make adjustments and change some strategies. Baidu’s algorithm upgrade includes what external links cannot be included, purchased links cannot be replaced, copied and pasted articles cannot be posted, etc. I believe you all understand this, so I won’t go into details here. In fact, no matter how Baidu adjusts, the website will still have rankings after all. Webmasters should not give up what they are doing because of Baidu's adjustments, and do not always pay attention every day to whether Baidu will re-include your site and whether the ranking weight will return. I pay attention every day and have fallen into this pit.
Recently, two phenomena have been discovered on Baidu. The first phenomenon is that most medical stations are now doing promotions. Many promotion platforms have good rankings, including some news platforms, which are enduring. , and the medical station is also doing bidding rankings for various browsers while promoting it, so many customers are transferred from these platforms. Although it is very expensive, it is still effective.
Another phenomenon is that medical websites that have not been optimized have very few external links, links, and anti-links. They update articles almost every day and do little or no external optimization. After Baidu’s adjustment, Ranking weights have soared. This phenomenon explains something to our webmaster.
Webmasters should all know what Baidu focuses on: user experience. A good user experience will bring a lot of traffic to the website and can convert a large number of customers. Therefore, the most important thing is to make your website carefully. There has always been a saying in the SEO world that "the best SEO is no SEO." I believe that in these several Baidu adjustments, webmasters should be able to understand the meaning of this sentence. So in the future, I think webmasters should know how to adjust their ideas for website development.
Let me share my opinions below. Since Baidu now does not allow external links and does not allow a large number of off-site optimization, then we can currently focus our efforts on the site. First, we must do a good job in on-site optimization. However, on-site optimization involves technology. For example, the frame structure of the web page, the junk code of the web page, the writing of column tags, what kind of website code structure Baidu likes, etc., so this requires the webmaster to know the production of the website. As for what to do for on-site optimization, webmasters who don’t understand can search on Baidu.
Once the website is done, all that’s left is the content. What Baidu likes most is original content, but according to the situation of many webmasters, it cannot meet the original standards, and it is not even pseudo-original. But the updates to the new site cannot be interrupted. Webmasters cannot stop updating the website because of these, even if they write an original article every day and modify a few pseudo-original articles. Therefore, if webmasters want their websites to thrive, they must take good care of him and even treat him like a son.
Finally, don’t create a large number of external links. You can do some promotion and branding appropriately. However, a large number of external links have no effect on the website now, and may even have an impact on the website. Webmasters should pay attention to this. Impatient webmasters, don’t believe what the advertisements say. Just improve your rankings in a few days, and nothing will fall from the sky. You must build your own website well and be down-to-earth, so that your website can achieve good results!
In short, if you want to have a good website ranking, you still cannot do without good on-site optimization and high-quality articles. Webmasters should remember that the best SEO is no SEO. Make your website carefully, don’t be opportunistic. (This article was originally published by SEO Zhang Xuefei, please indicate http://blog.sina.com.cn/seoxuefei when reprinting)
(Editor: Yang Yang) The author’s personal space in the mist