This is my first time publishing on a website like Webmaster. To be precise, I have been engaged in editorial work for the past few years. I have never been involved in promotion and operations, so I have just been quietly stealing from various Webmasters for a long time. The kindness of all seniors. Currently, I have just been transferred from the 07073 web game information website project to the company's newly established "Jiujiu chess and card game dating hall" project. From R&D and debugging to operational strategies, I have summarized a lot of experience in just a few months. I will share it with you below. .
core products
First of all, no matter what kind of game it is. As long as your product is game-centric, the performance of the product must be the most important. During the game testing process, my colleagues and I, while modifying the game's bugs, also tried our best to simulate the user's real operating habits, so that users would feel that this is a very familiar product once they get started. As an aside, game planners and developers must really like this type of game and be a fan of old games, otherwise the half-baked products they develop will be quickly rejected by picky users.
I believe that no one who makes chess and card games would choose to enter such a large scale as the national market. With Tencent’s almost monopoly, it is really difficult to attract users on a large scale. At present, locality is a popular first choice for chess and card products, so game development must focus on popular local gameplay. Because your R&D and planning teams are locals, you can understand local people's preferences and gameplay characteristics better than big companies in terms of gameplay. Like our Jiujiu chess and card game dating hall, in addition to popular gameplay, it focuses on developing the four-rush gameplay, which is the most popular in Shenyang, as well as the Landlord series that has become very popular in the past two years. And during the testing phase of the game, we invited many veteran fans to give us user experience reports. Although the product has not yet been officially put into the market, I am confident that our gameplay will be the most adaptable to the habits of Shenyang people.
First of all, here is a small ENDING. What if you haven’t even figured out the product performance? Then there’s no need to talk about operations and user stickiness. Users are not stupid. Games are different from other products. There is no market that cannot be done well, and there is no product that is not popular. Even if the product is not good, even if the product is advertised on CCTV, it will not last long.
User stickiness
Although there are good products, how to make them more popular among users is also a very important issue. When Rasha was studying other rival products, he found many excellent products, and their gameplay was really good. But it seems that many people do not pay attention to this issue when it comes to interactive user experience. They have a player center, but when you click on it, you can see some photos of so-called "beautiful gamers" that are not authentic or fake. In today's Web2.0 era, maybe I am a website developer, so I attach great importance to this issue. Based on this problem, I integrated into the SNS community that has become popular in recent years and added a dating community function based on the user experience of chess and card games. In other words, in my Jiujiu chess and card game dating hall, users can not only play games with local characteristics, but also make local friends. In addition to playing cards together, you can also upload diaries, photos, and share some fun things. You can also create fun games here that you are interested in, and get to know more friends who have the same hobbies as you. Some small interactive happy farms are also available.
I once read such an article on the webmaster website, saying that localized SNS communities are a dead end, but I personally really don’t think so. Maybe it’s a bit unreasonable for you to make profits based on this alone. But as an additional product, it is still quite valuable, and its locality is a very selling theme. At least as users continue to add embedded products, the promotion is quite effective.
On February 7th, our products will be officially launched on the market. Regarding how to promote after my incident, I will come back to share with you my experience in promoting chess and card products. I hope the above is useful to my peers. So that’s it for today! I hope everyone can support me! Also support my first product operation---Jiujiu chess and card game dating hall www.67099.com