Now many small and medium-sized webmasters have joined web game joint operation platforms such as Paopaowan, YESwan, and 51wan. However, it can be seen from the communication forums and QQ groups of major operating platforms that many websites are complaining that there are few players logging in to their game channels, and the number of people recharging is even less or even non-existent, so there is no need to talk about any profits.
Small and medium-sized websites have basically become free advertising providers for web games represented by operating platforms. Web game operators have increased the exposure and registration numbers of their web games through such cooperation, but small and medium-sized websites have not gotten a share (or a very small share) of the pie. Personally, I think there are many reasons for this result: First of all, the current audience for web games is still relatively narrow, and the traffic of small and medium-sized websites is limited, resulting in even fewer people participating in playing games; on the other hand, currently, All major operating platforms adopt a consumption sharing method, that is, only when members of the franchise website engage in consumption behavior, they can obtain revenue sharing. This method of simply following CPS (pay per consumption) certainly cannot guarantee the income of webmasters. Also, the current integration of web games with small and medium-sized websites by major operating platforms is not perfect, and some require users of small and medium-sized websites to register and log in a second time before they can play games. In this way, many players who find it troublesome will be left out.
So what kind of web game joint operation platform should individual webmasters choose to join?
First: a joint operation platform with high visibility and credibility. This is a basic condition. Just like webmasters choose advertising alliances, the credibility of advertising alliances is a very important assessment indicator. Otherwise, if you encounter an unscrupulous platform, it will finally guide players to consume, earn some profit, but in the end you will not get the money, and it is not worth the loss.
Second: The types of games in the joint operation platform are consistent with the users of their own websites. For example, for online game forums, it is of course better to connect to some war strategy/RPG web games, while for chess and card forums, it is of course better to connect to web chess and card games. In this way, it will be easier to promote website users, the conversion rate of website users will be higher, and the corresponding potential income will be greater.
Third: It depends on the profitability of the games in the joint operation platform. If a game is not profitable, even if you import all website users into the game, you will still not make any money in the end. When looking at the profitability of a game, in addition to judging the manufacturer's popularity/game popularity, etc., the best way is to experience the game yourself. If you yourself feel that you will never recharge to play this game, let alone the average user.
Fourth: The degree of integration between the joint operation platform and the website. It is best to choose platforms where website users do not need to register twice (that is, website users can directly log in to the game on the website without having to register a game account again). In addition, it is best to have the website points system linked to the game. , for example, forum points can be exchanged for virtual currencies or props in some games (this is very helpful in guiding users to enter the game). Furthermore, the joint operation platform’s support for individual webmasters to guide players must at least provide corresponding resource support, such as well-produced promotional banners/site messages/game novice cards/VIP cards, etc., and even game peripherals/cash sponsorships, etc.
Choosing a good joint operation platform is related to the final profitability of the individual webmaster, so you should be cautious and choose carefully.
This article was originally created by Game Talk ( www.game-talk.cn ), please keep it for reprinting.