The fundamental goal of building a website is to satisfy your users. When optimizing your website for SEO, you must not ignore the user experience. Otherwise, no matter how well you optimize, you will not be able to retain users, and your website ranking will still drop as a result. I believe there are many webmasters who have had this experience. I used to be like this too. Take my website, Wangzhuanke, for example. The biggest problem is that the link optimization is not done well, there are a lot of dead links, and there are also many problems with this version of the article. This is all caused by a major revision in the middle of the operation of my website, so I am constantly improving the internal structure of the website to improve user experience, so that the website will be valuable. Now I will talk about a few things to pay attention to to improve the user experience. I hope it will be helpful to newcomers. Experts please stop by and don’t take pictures of me, haha.
1. There should not be too many ads, and try not to use pop-up ads, floating ads, plug-ins, etc.
The number of advertisements on a website page should be controlled. Generally, the number of image advertisements on a page should not exceed 8. Moreover, the use of pop-up ads and plug-ins will seriously affect users' browsing, and users are extremely disgusted with them. They generally think they are viruses and will never come back next time. So try not to use it. If not, you should control the pop-up time and number of times.
2. Website content
I think everyone understands the importance of website content. Users will definitely not like a website that has no content or is full of spam content. Spam content refers to content that is highly repetitive and has no practical value. In fact, not only users don’t like it, but search engines don’t like it either. Therefore, not only should the website be updated frequently, but also the selection of website content should be paid attention to. Then we have to mention originality. For example, when I earn customers through my website, my principle is 70% originality + 20% pseudo-originality, plus a little bit of collection. I have been working on my website for more than a month, and Baidu and Google have included it normally. I think this is because I insist on originality. Just insist on updating about 3 original articles every day, but it is impossible to do too many.
3. Website link
Once the website content is done well, it will be valuable to many users. If the website link is not done well, it is like your website window is not done well. No matter how good the content is, it will not work without a window to display it. Therefore, website link optimization is important for Both SEO and user experience have a big impact. For example, my website, Earning Customers, left a lot of dead links due to the revision. This directly affects the search engine ranking of the website. For example, for the keyword "Taoke Wangzhuan", my website dropped from the original first place to the third place. I've been doing repairs now, and I guess it will take some time to recover. I say this example to prove the importance of website links to website rankings and user experience.
4. Website browsing speed
If the website speed is too slow, it will cause the search engine spiders to fail to crawl the web page, which will think that your website is unstable and will not crawl so diligently in the future. What's more terrible is that the website opening speed is too slow, which will directly lead to the loss of users. Generally, If a website opens faster than 5 seconds (you can use some tools to test the website speed and improve it), one-third of the users will be lost. Therefore, in order to increase the website browsing speed, you must first choose a good hosting provider to purchase website space, and secondly, please do not include too much FLASH, JS, etc. in the web page. It is best to call them as external files. Loading them directly in the web page will increase the opening time of the web page. Images must be compressed, and images that are too large will also affect the speed.
5. Article layout
Whether an article is original or reproduced by you, it must be typeset in Word, because if the sentences of an article are not smooth and there are too many typos, it will definitely give users a bad impression, and users will feel that your website is not professional enough. Not worthy of trust. Here you can learn about the article content layout of well-known websites such as chinaz and admin5. A website, especially one that relies on content to attract users, will have a hard time retaining users if a large number of articles are in a messy format.
6. Website homepage link
Don’t use too many new window links on the homepage of your website. Although this can increase the number of PV of the website, users will need to open a lot of windows to browse your website, which will occupy a lot of computer resources, causing the computer to slow down and crash. Will users still like it?
Thousands of individual webmasters are trying their best to optimize their websites and improve rankings, but many webmasters unknowingly ignore the user experience when optimizing SEO. This is putting the cart before the horse. The ultimate goal of SEO is to attract users and increase traffic. However, if the user experience is not good, no matter how good the SEO optimization is, it cannot be considered a good site. Having said these few points, it is only a small part of the improvement of user experience. More needs to be practiced by everyone. Finally, I wish everyone’s website traffic will get higher and higher, and their income will get better and better. This article was originally written by Wangzhuake www.zk86.com , please keep the link for reprinting, thank you!
The personal space of the author zhle1984. This article only represents the author's views and has nothing to do with the position of the webmaster network.