As we all know, the Internet is developing and e-commerce websites are emerging one after another. Regarding the website construction of insurance websites, I will also briefly talk about my experience and insights. Maybe it will be helpful for newbies. In fact, regardless of SEO, many large e-commerce websites only need to do their job well in website construction. Especially for insurance websites, web content distribution and website structure settings are the essence of truly building a website!
Understand the product distribution of insurance websites and build targeted channel pages
Some online insurance stores specialize in selling accident and personal insurance, while other websites are responsible for car insurance and ship and cargo insurance. So the first goal is to organize and clarify the product distribution of the website. No matter whether the website involves SEM or not. This is the first step in e-commerce. Then, establish a targeted channel page. If I say I don’t understand SEO and I don’t know how to use search engines, I should at least know that the theme of a website must be clear, and there are many branches of insurance products. It is very important to be able to highlight and classify them well. of. When doing paid search, isn’t it the same way?
Create corresponding landing pages for popular insurance products to comply with e-commerce rules
I regard e-commerce rules as the seller's accuracy of the purchase timing of the website and the simplicity of the purchase process. Just imagine that when you go to Dangdang to buy a book, you actually want to do it in one go and avoid trouble. Therefore, generally speaking, at least for insurance platforms, some popular products will be targeted. That is to gather some products together and make them into a landing page. Firstly, putting these pages on the homepage can increase the purchasing opportunities of new and old visitors. Secondly, it allows buyers to have a familiar channel. Thirdly, speaking of SEM, doesn’t it also create such a practice? If I don’t understand SEO, I also know that Baidu and Google like special pages. If I don’t understand PPC, I also know that bidding requires it.
After the landing page is finalized with one click, research on the industry market is still needed.
The so-called e-commerce, online platform, without offline market research and online analysis, it is difficult to reach a consensus with the masses. Since we are talking about insurance websites here, let’s get into the aspect of insurance product planning. The landing page is only the first step. The next step is to effectively classify the corresponding insurance products. For example, for travel insurance, it can be divided into outdoor, overseas, study abroad, Schengen visa, group short-term, etc. In many categories, after all, this is e-commerce, and active purchasing must also convince consumers. This is especially true for insurance websites. Of course, this cannot avoid a market survey!
An e-commerce insurance website must incorporate massive content pages and information
Not everyone can understand insurance. In addition to clear product introductions and plans, as much insurance knowledge and information as possible should also be provided. This is what policyholders want to see most when they go to an online insurance platform. This is also a common problem among many e-commerce websites. Remember, it’s not just about sales! If you have the ability, you can also build top links such as Q&A encyclopedias and forums. However, for the initial stage of an insurance website, the first three points are imperative!
To sum up, the above points are some brief insights into insurance e-commerce. They are just a brief introduction to the content and product planning of the website. As for those extremely difficult website optimization and SEO, you can put them aside for now. After all, when building an e-commerce website, the first thing you need is not that, but the theme of the website and the content of the web page!
The personal space of the author Insurance Network. This article only represents the author's opinion and has nothing to do with the position of Webmaster Network.