In website optimization, what webmasters fear most is not that their rankings will not rise, but that their site will be demoted in the middle of the optimization process. After all, the website has been demoted, indicating that the site has factors that are detrimental to search results. If we do not discover and deal with them in time, it is likely that the site will enter a more serious punishment stage. So what are the main aspects of a site being downgraded?
1. The number of included websites dropped rapidly overnight.
2. Only the homepage is included in the website.
3. The weight of the website drops rapidly.
4. The homepage of the website was K.
After knowing the characteristics of being demoted, how do we need to optimize to avoid being demoted?
Since the emergence of white hat SEO optimization methods, the corresponding black hat SEO has also emerged. Anyone who has done SEO knows that the reason why black hat SEO optimization methods are popular is that it takes a short time. Compared with white hat SEO, which takes a month, black hat SEO may only take half the time. Therefore, many webmasters who are eager to improve their rankings and increase traffic will not be able to withstand the temptation of black hat SEO. The author believes that although black hat SEO takes a short time, it has quick results. But the negative effects it leaves behind are irreparable. The most basic one is that we often pile keywords on the title, the bottom of the website and other places to improve rankings. This is the most basic black hat SEO optimization method. However, although it is the most basic, the damage it brings is also very great. As we all know, The lightest punishment for keyword stacking is that the snapshot is stagnant and not updated. The most serious punishment is that the site will be demoted or even K-ed. Therefore, in order to prevent our hard work from being in vain, we try to stay away from black hat SEO optimization methods and do not be deceived by the temporary effects. After all, the site needs to be operated step by step, and laying a solid foundation is the long-term operation strategy.
Baidu's friendly reminder was very popular some time ago. We can see to what extent Baidu attaches great importance to optimization guidelines. By expressing its rewards and penalties for SEO optimization in two different tones, it can be seen that Baidu believes in optimization guidelines much more than it believes in the site. Therefore, when we operate site SEO optimization, we first pay attention to reading Baidu's official optimization guide. The purpose of this is to let us at least know what kind of optimization methods Baidu likes, and which optimization methods will be judged as cheating and over-optimization. , black hat optimization. As the saying goes, if you know the enemy, you can be victorious in every battle. Reading and referring to the Baidu Optimization Guide during the optimization process can more effectively prevent the site from being demoted due to the use of methods that are not conducive to search indexing. At the same time, by referring to the optimization guide, you can not only have a deeper understanding of your site and implement your own optimization plan, but also avoid the seriousness and keep the word "demoted" away from your site.
First of all, let me ask a question, what kind of site will never be demoted by search engines? Original content? Strong external links? Strong friendly links? In fact, none of them. Only sites with good user experience will not be demoted. After all, the current core of search engines is to provide a better user experience, and our site has the same idea as the core of search engines, so why will it be demoted? However, for sites with poor user experience, if If other conditions are not mature and unfavorable search and optimization methods are used, the final result will definitely be a reduction in rights and K. Of course, in order to prevent the site from being demoted, what we need to do is to improve the user experience as much as possible. It may be a bit vague, but to put it simply, how to improve user experience? First, you need to analyze which pages in the site content are where users stay the longest. This can be known from the visited pages and page stay time in the statistics. . The second is the sharing and reprinting rate of the page content, which is the simplest improvement factor. Furthermore, the voting rate is the ratio of positive reviews to negative reviews. Finally, the user’s bounce rate. When the bounce rate of each user on the site is below 50%, will search engines still think that the user experience of the site is not good? Therefore, improving the user experience of the website is the most effective. How to avoid being demoted.
In the ancient palace, there was a saying that was very suitable for SEO, that is, to accompany the king is like to accompany the tiger. Similarly, in site optimization, if you don't always pay attention to the development trends of search engines and just stick to the previous methods to optimize operations, your site will always stay behind your opponents. For example, seven years ago, a site's ranking could soar by adding external links. Three years ago, external links still played a decisive role in rankings. In today's SEO optimization, external links are no longer the only decisive factor in ranking improvement. Therefore, if you still use the optimization methods from a few years ago, will you escape being abandoned by search engines? Just like stacking keywords at the beginning can quickly improve your rankings, but now keyword stacking has become demoted. a factor. Therefore, always pay attention to the development trends of search engines, and be the first to know which optimization methods are unfriendly to search engines, which methods are judged as cheating optimization methods, and which methods are now a thing of the past. This is very closely related to preventing our site from being demoted or even K.
In the end, the author believes that it is good for the development of the site if the site is demoted once or twice, but if it is demoted frequently, it will make the site less and less friendly in search engines, which is serious. The possible reason is that the weight reduction is too much, which makes each recovery time longer. Therefore, try to avoid it if possible, because once the site is demoted, it will take a lot of effort to restore it. That’s all for this article. It is exclusively provided by http://bopingtai.com/Crown Platform Rental. Please indicate when reprinting, thank you!
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