Many webmasters have this experience. They have learned seo knowledge well and used all the knowledge they have learned when building websites, including DIV+CSS static html directory structure, etc., in the book Everything I said was used. But several months have passed, and the website still does not have a good ranking. What is going on? In fact, you don’t need too much to rank your website. Instead, you need to do the following 6 things in a down-to-earth manner to achieve a good ranking.
The first point: the selection of website keywords
If the keyword selection is not good, either there will be no traffic or there will be traffic but no quality. There are several points to pay attention to when choosing website keywords:
1. When choosing keywords, it is particularly important to stand from the customer's perspective.
2. Create your own brand keywords and don’t blindly imitate them.
3. If your website is regional, it is best to add regional keywords, such as: Shenzhen website construction, Shenzhen website production.
4. Reasonably control the number of keywords, not too many or repeated, generally within 30 Chinese characters.
Second point: Original website content
Everyone knows the value of originality. Similarly, search engines also like original content and will give it a higher weight. Many friends are also doing fake originality, because it is really not easy to be completely original. But we’d better try to be original. Because fake originality will reduce the user experience of the page. When users open the page and see the messy content, they will close it immediately. Over time, the weight of your website will naturally decrease.
Point 3: External links to the website
We can publish articles through friendly links, blogs, and large websites. However, it should be noted that it should be done step by step and not too much too fast at once, otherwise it may be demoted by search engines. You can also do some on Baidu's own products such as Baidu Zhizhi, Tieba, etc., but now the review is stricter.
Point 4: The time when the website was included
The longer a website has been open, the higher its weight will be. Therefore, website ranking also needs to be done patiently and takes time. If the ranking is too fast, the passability will also be fast. Because a website rises too fast, it will definitely attract the attention of search engines. If it is cheating, it will easily be K or demoted.
Point 5: User experience
Whether a website ranks well or not, the biggest basis for search engines is the user experience of the website and whether it is of value to users. Therefore, when we are doing website ranking and SEO, we must not deviate from the users. Deviating from the user experience will only result in being abandoned by the search engines. Don’t sacrifice user experience because of SEO.
Point 6: Persevere and proceed step by step
Search engine ranking is not a matter of a few days, but is calculated in months. To get a good result, you have to stick with it for several months to see good results. If you are eager for success, collect all the content, and add a dozen friendly links a day, this will only accelerate the decline of your website. In Baidu, a phenomenon we often see is that at the beginning, it will give you some surprises. For example, one day your website can be ranked from 10 pages to 20 pages to the 2nd and 3rd pages, which makes you very happy. However, after three or four days, your website may be ranked outside the 30th position again. Faced with this situation, webmasters should have a good attitude, don't act rashly, continue to work steadily, and they will be back soon.
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