External link standards:
1. Increase high-quality, large-volume external links:
Suppose we want to promote the term "OA office system".
How to obtain links: You can obtain them through purchase, exchange, gifts, etc.
Several types of friendly links we are looking for:
1. Industry sites or channels that are highly relevant to our main keywords
2. Links to websites with fast Baidu snapshot updates, high Google PR, and many search engine indexed pages.
3. The other website has few original friendly links (a site with too many external export links will have a low weight for each export link)
4. Relatively natural websites (here refers to non-SEO serious websites, these websites are prone to problems)
5. If it can be one-way, then use one-way link (Others only connect us, which is more meaningful than mutual exchange. One-way link does not need to consider the relevance.)
6. The PR of some sites may be very low, but Baidu snapshots are updated every day. It shows that Baidu has high recognition of major websites and can also do it. Especially those websites that update their content frequently.
7. Massive and extensive free connection cultivation. Such as: blogs of major portals
2. We maintain several types of blogs and add external content:
1. Portal blogs: Sina, Sohu, Baidu Space
2. Blogs from IT industry sites: such as Zhongguancun Online, CCID, etc.
3. Commercial: Alibaba, etc.
4. Management:: World Managers, etc.
5. Information and navigation
three. , SEO principles: More SEO work will be added and adjusted at any time according to various indicators of the website.
The principles by which we look for sites:. Relevance, authority, and breadth
1. Relevance is mainly reflected in the decomposition of keywords, such as the word "OA office system". We can go to 2. publish information on websites involving the three words "OA", "office" and "system".
The authority is mainly for portal sites, which generally have fast search engine updates.
3. Breadth is a large number of ordinary websites
Content editorial standards:
Content updates:
1. Update the content of our website (mainly supplementing OA related articles)
2. Update the OA special website (alternative plan)
3. Soft articles and blog content are also mainly based on OA themes and products, as well as promoting the company’s image, etc.
A rule for content editors: There is a unified rule for the content of all external promotional material articles: text anchors containing product names in the content are linked to the relevant product introduction pages of our website, echoing both internally and externally. When editing external promotion content, you should pay attention to keyword highlighting just like editing websites. The title should contain keywords and match the title according to search habits. The content and title can contain the website domain name. At the beginning of the content, give a summary description of the core keywords to improve relevance. .
Another point is that text anchor links are much more optimized than direct domain name address links. Therefore, when we improve external links, we mainly need to improve the super link to the text, rather than directly pasting the URL. This is also the reason why we usually make friendly links with other sites, because friendly links are typical text anchor links.
Author: Geng Shihui, blog: www.pm4.net Please indicate the source for reprinting.
Thanks to the handsome black man for his contribution