In the future, local portals and industry vertical portals will develop rapidly. Let’s talk about some thoughts on operating local portals, so that friends who run local portals can make some psychological preparations in advance. Wuhan Webmaster Station has organized several webmaster gatherings before. Now I’ll summarize them for everyone to share!
1. Plan and budget before launching
Everything will be successful if it is foreseen, and it will be ruined if it is not prepared. Local portal planning determines the success or failure of the project. Of course, plans don’t change as quickly as they should, and you should adjust and supplement your plans at any time.
2. Be prepared to be unprofitable in the first two years!
It is not easy to get traffic to a local website, and it is not easy to establish the website weight and brand, so the chance of advertising on it is very small, because you can't make money in a long time.
3. Not only do you not make a profit, but you also need to be prepared to invest.
Since you are not making money, you have to invest in living expenses and time.
4.Be prepared to endure loneliness
There are no resources at the beginning and you need to persevere. Every successful person may be different, but he must be a person who can endure loneliness. In fact, this can also be regarded as an invisible threshold. If others fail to persist, you will be the final winner.
5. Be prepared for team operation
The profit model of local portals. The advertising of local portals is not limited to this. It also requires many promotional activities and group purchases jointly organized with merchants. This requires specialized personnel. It is difficult for you to take care of it all by yourself, including becoming independent in the future. Advertising marketing team, technical team, etc., the final form of the local portal will be a local online media in the form of a company, which is different from a personal grassroots website that changes places alone. Maybe I can tell you this now It's still a little early, but you have a reason to know sooner. So be prepared for team management and operations!