China's heavy attack on the Internet at the end of 2009 was a devastating blow to many individual webmasters. Therefore, some webmasters could not resist and joined the army of job seekers. But in the waves, those who persist to the end will win. Those who can persevere to the end must have something in common, such as a new profit model; the website can best reflect the value of users; professionalism and focus in vertical fields, etc. Of course, there are also some that are sidelined and lucky. Escaped this disaster. No matter what, those who can grit their teeth and persevere will become great companies in the future.
With the development of the Internet in China, the government's monitoring of the Internet has become more and more intense. Therefore, how to continue to survive in 2010 and beyond, how to build a successful Internet product, and how to create an eye-catching Internet brands, these have become issues that many webmasters have to think about seriously.
1. To build the soul of your own website, the most important thing for webmasters to reflect on now is what ideas they have followed to build their own website, and where they want to take the website in the future. Do they take it for granted that a certain industry or product will be very popular? Without going through market research, you just jump into it as soon as your head is hot. Do you really think about the users? If your website and products can't touch the hearts of users, then no matter how beautiful your website is, what's the use? Personally, I think that in the early stage of building a website, we should fully consider the needs of users, grasp the pulse of market demand, and then build the website with SEO ideas. Our hearts should be filled with such thoughts. I am not building a website, I am providing users with the best services. Good service; I am not the webmaster, I am a service provider; fully consider SEM and UEM in the production and operation of the website.
No matter how good two individuals are, they cannot be as good as a team. Therefore, it is best to form a team to operate and manage the website, and find better products and models in the operation and continuous polishing. The essence of the Internet is service, which is through Your website delivers services to users, and the Internet accelerates changes in people's needs. Therefore, how to accurately grasp user needs is a topic that webmasters always need to study. In the early years, Microsoft's Windows XP was relatively successful because in the traditional software era, there were not many user needs and manufacturers could easily understand them; in the Internet era, Vista, which was built behind closed doors, inevitably failed. User needs changed too fast, and manufacturers Not sure about this.
3. No matter how brilliant your idea is, it is not as brilliant as the choice of the majority of users. Therefore, when you have an idea, push it to the market, put it in front of users, let users try it for you, and constantly make adjustments based on user feedback. In this way, you can Reduce adjustment costs and at the same time accumulate a number of original customers.
4 Whether it is services or products, you must be focused. Your strength cannot compete with those Internet giants. Therefore, it is best to be a segment that they dismiss, or a market that they have not noticed, and make your own distinctive features. , "It is better to cut off one of his fingers than to hurt ten of them."
If you master the rules of Internet products, you may not need too much manpower. Just target the needs of users, and at the same time adopt the idea of "running fast in small steps, step by step, and constantly trial and error" in terms of technology development. I think there will be Probably more than big companies.
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The personal space of the author Black Bread This article only represents the author's views and has nothing to do with the position of the webmaster network.