On February 22, 2010, the Ministry of Industry and Information Technology issued a work plan for further implementation of the authenticity verification of website registration information (trial implementation), which clarified the operation methods of the third phase of the registration system and the verification plan requirements. The website founder must bring the required documents for verification. The original documents and materials must be submitted to the access service unit for verification at the registration site.
So, what impact will the verification plan have on the entire website industry?
1. The final straw for small and medium-sized IDCs
As we all know, IDC refers to various value-added services provided on the Internet. He includes: applying for domain names, renting virtual hosting space, hosting and other services. After operators and IDC in Guangdong, Henan and other places raised prices, and Zhejiang, Sichuan and other places reported that they would no longer provide virtual host services, if an individual webmaster wants to start a website, in addition to the cost of domain name and host rental, there are also Having to bear the related tolls brought by registration and verification undoubtedly makes some webmasters discouraged from starting a website.
Some webmasters said that it is impossible for them to spend the same value of travel expenses to verify the website registration information for a website worth several hundred yuan.
Small and medium-sized IDCs are also facing the labor cost pressure caused by this. Without the business profits of virtual hosts, IDC's profit points will become more single. Some small and medium-sized IDCs that rely on virtual hosts to survive are faced with price increases, customer changes, etc. Inability to survive after stress.
An IDC person in charge said that due to the impact of the 2008 economic crisis, many small and medium-sized webmasters have reduced their website investment, and large-scale machine rental business has dropped sharply. If the registration and verification work brings certain cost pressure, I believe many small and medium-sized webmasters will He said that for small and medium-sized IDCs, the price competitive advantage has been completely lost. Without webmaster customers, some IDCs will not be able to continue their business.
2. Some webmasters will set their sights overseas
During the crackdown on bad information on the Internet in 2009, some webmasters chose to move their websites overseas for various reasons. The price comparison was not big, and the convenience of management became the main reasons for them to choose overseas hosts. However, due to the unsatisfactory access speed, More webmasters chose to wait.
If the registration and verification plan is implemented, they will have to add another registration fee to the already increased cost of building a website. This will undoubtedly be a big burden for many college student webmasters and independent online merchants to start their own businesses.
Because according to the current IDC service environment, the high-speed access environment enjoyed by developed coastal areas and economic center cities is incomparable to the central and western provinces. This means that webmasters who originally built websites in Sichuan may have to rush to Beijing and Shanghai. Or file in Jiangsu, Guangdong and other places,
Under the comparison of the same price, many webmasters may no longer consider the negative factors of access speed and choose overseas hosts.
Mainstream domestic search engine websites such as Baidu will also carefully consider the crawling and inclusion of overseas Chinese websites.
3. The foundation of the Internet pyramid is unstable
In the competition in the Internet market in the past, there were numerous cases of relying on the group of individual webmasters to strengthen themselves. Ant Xiongbing’s tactics have benefited many portal websites. In the SP era, many portal websites have established SMS alliances and passed the SMS alliance. Personal websites received a large amount of funding from advertisers and were sustained during the Internet bubble period. For example, Taobao, a subsidiary of Alibaba Group, was promoted through hundreds of thousands of personal websites, thereby defeating the multinational giant Ebay.
As the Internet information flow becomes more and more complex, many portal websites and online media have also obtained a large amount of information and resources from personal websites to a certain extent. If the number of personal websites is significantly reduced, many advertisers will have to If you choose some low-cost delivery methods, the coverage of advertising will also drop significantly, and even vicious hype and viral marketing will become the mainstream of Internet promotion.
4. A persistent personal website will reap rewards
For some personal websites that also believe in the principle of "don't do evil", they do not operate phishing websites, do not engage in fraudulent advertising, operate legally, and build websites in compliance with the law. With certain basic conditions, there will be greater survival space due to the reduction of market competitors. After a period of operation and development, you will surely receive corresponding returns.
However, it will take some time to observe how much impact the new plan will have on individual website service providers and individual practitioners. This is also the path of policy regulation that every new industry must go through. Perhaps as Jack Ma said, today it is very difficult to Cruel, tomorrow will be more cruel, but the day after tomorrow will be better.